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Description: |
We require a skilled digital marketer to source qualified leads for our growing SaaS business from Google and LinkedIn. Your role will be to research targeted keywords and intent signals, craft optimized ad campaigns, manage paid advertisements and monitor analytics to ensure optimal performance. Proficiency with Google Ads and LinkedIn Advertising tools is essential to run multichannel campaigns and acquire new customers through relevant keywords, interests and targeting options on both platforms. Data-driven optimization and testing of ads, landing pages and call-to-action copy will be important to continually improve conversion rates. Experience analyzing website and app usage patterns to identify intent and audience profiles is desirable to create a targeted lead generation strategy. Reporting on key metrics such as impressions, clicks, calls and qualified leads on a weekly basis will help measure campaign effectiveness. The ideal candidate has a track record of successfully generating leads within budget using search and social ads. Strong communication and organizational skills are a must to coordinate with multiple internal stakeholders. Proficiency in Google Analytics and popular CRM tools is a plus. |
