Project Overview We are a growing North American supplier of elevator components and systems looking to improve our Shopify-based website before implementing an AI assistant. Our website currently receives approximately 1,500–2,000 visitors per week and converts approximately 10–20 visitors per week to a quote request. We believe there is significant room to improve conversion before adding FAQ content and an AI assistant. This is not a full redesign. It is a focused project to improve: website usability and navigation quote and inquiry conversion content structure and trust signals knowledge organization AI readiness for a future website assistant We want a freelancer who can think strategically about both customer experience and conversion, and then help implement practical improvements.
Project Goals The freelancer will help us: increase conversion from website traffic to quote/inquiry actions reduce friction in the quote/request journey improve navigation for first-time visitors better organize technical/product knowledge strengthen trust and proof elements prepare the site for a future FAQ layer and AI assistant
Current Website Website: www.delcoelevator.com Platform: Shopify Current quote form: currently routes off-site
Key Business Context Our customers are typically elevator contractors and other technical buyers. They often arrive with specific product, application, or technical-support questions. We believe the current site is professional and credible, but too oriented toward browsing rather than converting. We suspect some of the current conversion barriers include: quote requests routing off-site no lower-friction step before a full quote request product navigation that may be overwhelming for first-time users
Scope of Work 1. Website Audit: UX, Conversion, Navigation, Content Structure Review the current website and identify issues and opportunities related to: conversion funnel performance homepage messaging navigation clarity Deliverables: audit report prioritized recommendations by impact and effort identification of quick wins vs larger improvements
2. Conversion Optimization A major focus of this project is improving the path from website visit to meaningful inquiry. We would like the freelancer to review and recommend improvements related to: moving the quote/request experience on-site reducing drop-off in the current quote flow adding lower-friction CTAs before a full quote form improving homepage and key landing page calls to action
Deliverables: conversion improvement recommendations revised CTA strategy revised quote/contact flow wireframe or page recommendations for improved conversion paths
3. Navigation and Information Architecture We want to make the website easier for first-time users to understand. Current product navigation may be overwhelming for visitors unfamiliar with our terminology. We would like recommendations for a clearer structure based on buyer intent or job type.
Deliverables: proposed sitemap or navigation structure recommendations for menu simplification
4. Quote and Contact Flow Redesign We want a cleaner, higher-converting inquiry system. Tasks may include: redesigning quote/contact flows
5. Knowledge Organization and Help Content Structure We have technical documents, manuals, and library content, but we believe they need to be better organized before adding FAQ content or AI. We want help restructuring this knowledge so it is easier for both users and future AI tools to navigate.
Deliverables: proposed knowledge/help structure recommendations for page organization
6. FAQ and AI Readiness Planning We are planning to add FAQ content and later a website AI assistant, but we want the website structure improved first. The freelancer should help identify: what content needs to exist first what FAQ structure would make sense what AI use cases are realistic
Deliverables Summary Please assume the project includes some or all of the following: website audit prioritized recommendations conversion optimization plan revised quote/contact funnel recommendations navigation/sitemap recommendations knowledge/help structure recommendations FAQ/AI readiness recommendations optional implementation support in Shopify
Timeline Open to proposals, but likely something like: Audit and recommendations: 1–2 weeks Implementation support: additional 2–4 weeks depending on scope
How to Apply Please include: examples of similar Shopify, B2B, or conversion-focused projects your approach to improving both UX and conversion whether you have experience with FAQ/help-center or AI-readiness work estimated timeline and budget whether you can also help implement recommendations, not just audit them
Additional Notes We are not looking for a purely aesthetic redesign. We are looking for a practical freelancer
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