We are a fast-growing sustainable packaging company seeking a Meta Ads specialist to relaunch, optimise our Facebook & Instagram advertising with a clear focus on qualified lead generation. This is a performance-driven project focused on generating applications for our sample packs, from real businesses.
We already have campaigns running inside Meta Business Suite. Some require auditing, restructuring, and reactivation.
Scope of Work: Audit and repair existing campaigns
Optimise structure (Campaign → Ad Set → Ad)
Optimise targeting for coffee roasters and small food brands
Ensure accurate tracking for our Jotform submissions
Build new lead-generation funnels
Upload and segment our client database for custom & lookalike audiences
Install / verify pixel & conversion tracking
Optimise conversion campaigns driving traffic to our existing Jotform, ensuring accurate Meta Pixel and conversion tracking. Optionally test Meta Instant Lead Forms against our Jotform for performance comparison.
Train our our marketing manager to manage weekly optimisation
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