Phase 1 — Tracking & Analytics Setup Before running any ads, we need to make sure every lead is properly tracked and attributed. This includes:
Google Ads conversion tracking setup Form submission tracking across all enquiry forms Phone click tracking (Main Number) Enhanced conversions setup for Google GA4 event configuration for all key conversion points GTM tag, trigger and variable setup Testing and debugging across all conversion points
Phase 2 — Google Ads Setup & Management Build Google Ads account from the ground up, including:
Account creation and billing setup Keyword research and competitor analysis (As above) Campaign and ad group structure tailored to office locations Search ad copy - headlines, descriptions, callouts, sitelinks Negative keyword lists to prevent wasted spend Bid strategy and budget configuration Conversion tracking linked to all lead actions Ongoing optimisation - bid adjustments, keyword refinement, ad testing, search term reviews
Phase 3 — Reporting Need to set up Custom Looker Studio dashboard with live data from Google Ads and GA4 Key metrics: leads, cost per lead, impressions, clicks, click-through rate, spend Monthly performance summary
Key conversion that we will track Contact form submissions (via /contact/ page) “Speak to our team” CTA clicks and submissions Phone calls (Main Number) WhatsApp button clicks Form submission on specific landing pages
This needs to be set up in our Google ads account
The client has 2 office locations to target - we have some research on the locations
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