Expected duration: 1 - 6 months We operate two clinic brands in London:
Danugur – inclusive skin, aesthetics and wellbeing clinics
MAEN – a men-focused men’s aesthetics and wellbeing brand
We are an early-stage business and are currently phasing out generalist providers, moving towards specialist freelancers who can support us in a structured, commercially sensible way.
We are seeking a hands-on SEO and PPC specialist to support Google SEO, website positioning, PPC campaigns and Google Business Profile (GMB) optimisation, working on a phased, test-and-learn basis. Campaigns will be run separately for each brand, with controlled budgets and clear performance milestones.
Phase 1 – Audit & Foundations
Full Google Business Profile (GMB) audit across multiple clinic locations
Review of local SEO, categories, services, content and reviews
Audit of existing Google Ads and SEO setup
Identification of quick wins, gaps and compliance risks
Phase 2 – Optimisation & Testing
Optimisation of GMB listings (services, descriptions, posts, images, FAQs)
Local SEO improvements for multi-location visibility
Launch of small, controlled PPC test campaigns
Website and mobile conversion optimisation
Phase 3 – Performance-Led Scaling
Incremental budget increases based on results
Ongoing optimisation of SEO, PPC and GMB performance
Monthly reporting with clear, actionable insights
What We’re Looking For
Proven experience with Google Business Profile optimisation
Strong understanding of local SEO for multi-location businesses
Experience with Google Ads in regulated or wellness-adjacent sectors
Transparent pricing and clear deliverables
A practical, ROI-focused approach (no hype or unrealistic guarantees)
mportant Note
We are a startup business with controlled budgets. This role suits freelancers who enjoy phased engagement, testing and long-term collaboration, rather than agency-style retainers.
Please include:
Examples of GMB audits or improvements
Relevant SEO/PPC experience
Your preferred working model (hourly or phased monthly)
We are not seeking large-agency pricing models or long-term contracts at this stage.
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