I’m building a premium athletic / lifestyle wear brand called MAJOR.
MAJOR is about discipline, strength, consistency, presence, and earned confidence. This is not fast-fashion gym wear. It’s premium, minimal, and composed. Think high-end performance wear that people wear because it reflects who they are, not because it’s loud.
I already have a basic logo concept and real product mockups (attached). The current logo is clean but feels too plain and underdeveloped. It lacks distinction and authority and doesn’t feel ownable yet.
I need a designer with strong taste to refine and elevate the existing logo, not a full rebrand.
What I need:
– Improve and refine the MAJOR logo – Develop a stronger, more distinctive “M” mark – Review the green accent and either justify it properly, refine it, or remove it – Keep the brand premium, modern, and restrained
This logo must work: – embroidered on athletic wear – small on bras and leggings – large on packaging and signage
If it feels gimmicky, trendy, or overdesigned, it’s wrong.
Deliverables (within 24 hours):
– Refined primary logo – Improved standalone “M” icon – Colour recommendations with reasoning – Black and white versions – Vector files (AI, SVG, or EPS)
Who should apply:
– Designers with experience in fashion, fitness, or lifestyle brands – Designers who understand premium, minimal branding – Designers who can explain their design decisions clearly
Do not apply if: – You rely on templates – You use Canva-only workflows – Your work looks generic or overdesigned
To apply, send:
Relevant logo or brand work
A short paragraph on how you would elevate this logo
Confirmation you can deliver within 24 hours
Low-effort proposals will be ignored.
If you want, next I can: – tighten this further to filter out amateurs even harder – write a short design brief to send after hiring – or tell you exactly what to look for when reviewing proposals
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