We are looking for an experienced web designer to refresh an existing WordPress website for Almost Family, a UK-based, non-medical companionship and practical support service for older people.
This is not a rebrand and not a full rebuild. The objective is to align the current site to our agreed brand, simplify structure, and add a small number of new pages.
⸻
Website context • Website: www.almostfamily.co.uk • Platform: WordPress • Sector: Non-medical companionship & practical support (not regulated care) • Audiences: • Families arranging support for older relatives • Local professionals (GPs, solicitors, churches, IFAs)
⸻
Scope of work
1. Content-led refresh (implementation, not strategy) • Implement revised copy that we will provide • Ensure consistent tone across all pages • Remove or soften any language that implies regulated or clinical care • No SEO blog strategy required
⸻
2. Page structure (already agreed)
Existing pages to refresh • Home • What We Do • How It Works • Contact
New pages to add • For Professionals (hub page) • Support for GP Practices • Support for Solicitors & Probate Professionals • Support for Churches & Pastoral Teams • Support for Independent Financial Advisers
(All copy will be supplied or finalised with you.)
⸻
3. Branding & logo (authoritative – important)
We already have a complete Brand Guide, including: • Logo system (horizontal, vertical, mono, whiteout) • Colour palette • Typography • Imagery style
This project does not involve a rebrand or logo redesign.
Your role is to: • Apply the existing logo correctly and consistently • Align the site’s look and feel to the supplied Brand Guide • Correct any inconsistencies on the current site
You should not: • Redesign or reinterpret the logo • Introduce new fonts • Change colours outside the defined palette • Add visual effects, badges, or marketing embellishments
The Brand Guide will be provided and should be treated as the single source of truth.
⸻
4. Design expectations • Calm, uncluttered, professional • Trust-led (not sales-led) • Not a “care agency” look • Restrained use of imagery • Mobile-friendly • Clean navigation
⸻
5. Technical requirements • WordPress best practice • Minimal, sensible plugins only • Clean handover on completion • No ongoing marketing or SEO retainers
⸻
What we are not looking for • No rebrand • No logo work • No SEO packages • No funnels or conversion gimmicks • No ongoing retainers
⸻
Proposal requirements
Please include in your proposal: • A brief explanation of how you would approach this refresh • 1–2 relevant examples of calm, professional service websites • An estimated timeline • Your proposed fee for the project
⸻
Ideal designer • Comfortable working from a clear brief • Sensitive to tone and regulated-adjacent environments • Happy implementing agreed decisions (not reinventing) • Clear communicator
⸻
Screening questions (please answer) 1. What would you not change on the existing site? 2. How would you avoid making this feel like a traditional care agency? 3. Share one example of a calm, trust-based site you’ve worked on.
20×40 Multi-Family Home Design Category: 3D Modelling, AutoCAD, Building Architecture, Building Design, Building Engineering, CAD / CAM, Home Design, Revit Budget: ₹1500 - ₹12500 INR
02-Apr-2026 10:03 GMT
Kampanie FB/IG dla e-commerce Category: Advertising, Content Writing, Copywriting, Digital Marketing, Facebook Ads, Graphic Design, Instagram Ads, Instagram Marketing, Social Media Management, Social Media Marketing Budget: $30 - $250 USD
02-Apr-2026 10:02 GMT
Business Portfolio Website Design Category: CMS, Graphic Design, HTML, SEO, Web Design, Web Development, WordPress Budget: ₹12500 - ₹37500 INR
02-Apr-2026 10:01 GMT
High-DA Backlinks for Traffic Category: Analytics, Content Marketing, Digital Marketing, Internet Marketing, Link Building, Marketing, SEO, Website Optimization Budget: ₹600 - ₹1500 INR
02-Apr-2026 10:01 GMT
Layered Wooden Element CAD Set Category: 3D Rendering, AutoCAD, CAD / CAM, CNC, Graphic Design, Manufacturing Design, Solidworks Budget: $10 - $30 USD
02-Apr-2026 10:01 GMT
Lead-Gen YouTube Shorts Edit Category: Adobe Premiere Pro, After Effects, Final Cut Pro, Social Media Marketing, Video Editing, Video Production, Video Services, YouTube Budget: $10 - $30 USD
02-Apr-2026 09:59 GMT
Auto Gas Analyzer Custom Software Development Category: C, Programming, C#, Documentation, Java, Software Architecture, Software Development, Software Engineering, UI / User Interface Budget: $30 - $250 USD
02-Apr-2026 09:58 GMT
Comprehensive On-Page SEO Overhaul Category: Analytics, Content Audit, Content Strategy, Internet Marketing, Keyword Research, Link Building, SEO, WordPress Budget: ₹400 - ₹750 INR
