Project title:
Graphic Charter
Posted by:
External project from PeoplePerHour
Started:
14-Jan-2026 11:23 GMT
Description:
Brand Guidelines Development Brief The Landlord About The Landlord The Landlord is a high-end hospitality brand rooted in a refined lifestyle and a strong attention to detail. The brand operates at the intersection of hospitality, service excellence, and contemporary living. We are now entering a new phase of expansion through a franchise model, which makes visual consistency and brand clarity critical across all markets. Each franchise operates locally while carrying the same brand promise. To support this growth, we are looking to develop a complete, structured, and replicable brand guideline that can be deployed consistently across all physical and digital touchpoints. Objective of the assignment The objective is to create a comprehensive and operational brand guideline that will serve as a reference document for all current and future franchisees. This guideline must allow each The Landlord entity to express the brand with coherence, elegance, and precision, while preserving the emotional and aesthetic codes that define our brand DNA. The guideline should be practical, clear, and easy to use, enabling independent teams to apply it correctly without external supervision. Scope of work The selected agency will be responsible for designing and delivering a complete brand guideline, covering the following areas: Visual identity system Define clear rules for logo usage and placement across all supports, including: Brand extensions (TLL Franchises, TLL Manager, TLL Loyalty Program, TLL Platinum) Bedding and linen (pillowcases, sheets, duvets) Bath towels and spa linen Staff uniforms (shirts, aprons, jackets) Stationery (business cards, menus, envelopes, letterheads) Signage (storefronts, plaques, pictograms, vehicle branding) Packaging (bags, labels, boxes) Color palette Definition of primary and secondary colors Authorized shades and variations Color references (Pantone, CMYK, RGB) Recommended color combinations and contrasts Typography Primary and secondary typefaces Typographic hierarchy (titles, subtitles, body text, captions) Practical usage examples across print and digital formats Iconography and illustrations Definition of a consistent illustration style (minimal, linear, pictogram-based) Creation of an icon system covering hospitality services (reception, breakfast, spa, amenities, services) Guidelines for image and illustration treatment (line weight, spacing, visual tone) Photography direction Artistic direction (lighting, mood, subjects, composition) Storytelling approach aligned with a luxury hospitality universe Visual moodboard Image treatment recommendations (retouching, filters, grain, saturation) Examples of visuals adapted for social media, website, and printed materials Tone of voice and brand language Definition of the brand tone (warm, refined, intimate, elegant) Key vocabulary and preferred lexical fields Do’s and don’ts for brand expression Message examples for social media, email signatures, and printed materials Digital applications Design templates for: Instagram feed and stories Facebook publications LinkedIn posts and banners Layout grids and composition rules Logo, typography, and color integration guidelines Examples of carousels, stories, and short-form videos Printed materials and physical applications Complete stationery system (business cards, menus, envelopes, notebooks, labels) Uniform design guidelines and logo placement Linen and bedding specifications (materials, embroidery, positioning) Branded objects and promotional items Deliverables A complete brand guideline document (digital format) Fully structured, clear, and ready for franchise deployment Visual examples and practical use cases for each section Expected timeline and proposal We kindly ask interested agencies to provide: A detailed proposal outlining their methodology and approach A production timeline with milestones A cost estimate for the full scope of work Relevant references, ideally within hospitality, luxury, or franchise networks
Project ID:
3465670
Project category:
Project budget:
Project
Started
Configuração Inicial Vinted Pro Portugal
Category : Account Management, Business Consulting, Customer Support, Graphic Design, HTML, PHP, Tax Compliance, Web Design Budget : €30 - €250 EUR
21-Feb-2026 11:04 GMT
HR Roster , Attendance , Shift Excel Cleanup
Category : Data Analysis, Data Entry, Data Management, Data Processing, Data Visualization, Excel, Excel Macros, Excel VBA, Visual Basic Budget : $10 - $30 USD
21-Feb-2026 11:03 GMT
Commission-Based Secured Loan Sales
Category : Business Development, Customer Service, Customer Strategy, Lead Generation, Marketing, Real Estate, Sales, Sales Management, Sales Promotion, Telemarketing Budget : ₹12500 - ₹37500 INR
21-Feb-2026 11:02 GMT
Realistic Head Swap
Category : Color Grading, Graphic Design, Image Processing, Image Recognition, Photo Editing, Photoshop, Photoshop Design, Visual Effects Budget : $10 - $30 AUD
21-Feb-2026 11:02 GMT
Australian High-Authority Backlinks
Category : Competitor Analysis, Content Creation, Content Marketing, Digital Marketing, Internet Marketing, Keyword Research, Link Building, Marketing, SEO, Website Analytics Budget : $10 - $30 AUD
21-Feb-2026 11:02 GMT
Modern Pastel Goddess-Inspired Logo
Category : Branding, Digital Art, Graphic Design, Illustration, Logo Design, Photoshop, Typography, Visual Design Budget : ₹600 - ₹1500 INR
21-Feb-2026 11:01 GMT
Job Coaching for Unemployed Adults in Lörrach
Category : Personal Development, Psychology, Report Writing, Research Budget : €18 - €36 EUR
21-Feb-2026 11:01 GMT
Detailed Personal Profile Email For
Category : Backend Development, CSS, Database Management, Email Handling, Frontend Development, HTML, JavaScript, Mobile App Development, PHP, WordPress Budget : $250 - $750 USD
21-Feb-2026 11:00 GMT
Recruit Traveling Indian Housekeeper & Nanny -- 2
Category : Contract Management, Employment Law, Human Resources, Interviewing, Talent Acquisition, Training, Virtual Assistant, Workforce Management Budget : $10 - $50 USD
21-Feb-2026 11:00 GMT
Centralized AI Voice & Chat System Developer
Category : AI Development, Docker, Java, Machine Learning (ML), Mobile App Development, PHP, VoIP, WebRTC Budget : ₹12500 - ₹37500 INR
21-Feb-2026 10:59 GMT
Structural Design & Advisory Needed
Category : Architectural Engineering, AutoCAD, Building Architecture, Building Design, Civil Engineering, Construction Management, Engineering Drawing, Structural Engineering Budget : $30 - $250 USD
21-Feb-2026 10:58 GMT
Advanced Real-Time Visual Object Tracking System (Linux, High-Performance)
Category : C, Programming, C++, Computer Vision, CUDA, Deep Learning, Linux, Object Detection, OpenCV, Python, Video Processing Budget : $1500 - $3000 USD
21-Feb-2026 10:56 GMT
Remote B2B Sales for AI Business
Category : B2B Marketing, Lead Generation, SaaS Sales, Sales, Sales Management, Telemarketing, Telephone Handling Budget : £3000 - £5000 GBP
21-Feb-2026 10:55 GMT
Modern Logo Design Needed
Category : Photoshop, Content Creation, Graphic Design, Logo Design Budget : $10 - $30 USD
21-Feb-2026 10:55 GMT
Job Coaching for Unemployed Adults
Category : Personal Development, Psychology, Report Writing, Research Budget : €18 - €36 EUR
21-Feb-2026 10:55 GMT
Browse All Projects