I am building an education platform with a clearly defined brand identity, visual system, and UI design already completed. The website has been implemented and the visual layer is now locked. I am now seeking a Funnel Architect to design the user journey, pathway logic, and conversion structure that will sit on top of the existing UI. This is a systems architecture role, not a design or development role. If you are a marketer, copywriter, designer, or developer who “also does funnels”, this is not the role. I am looking for someone who thinks in behavioural flows, decision points, and structured journeys. Context The platform serves three distinct audiences: Parents Students Schools Each pathway already exists visually. Your role is to design how users move through them. From: entry to action to outcome No visual changes. No copywriting. No redesign. What You Will Do You will design: 1. User Journey Architecture Define the full journey for each pathway (Parents / Students / Schools) from entry point to exit point. 2. Pathway Logic Design: how each pathway starts how it branches where it converges (if at all) how it exits Each pathway must have clear intent and behavioural structure. 3. CTA Behaviour Design Define what happens when users click: “Get Started” “Book a Call” and other primary actions You are designing the behaviour, not the button. 4. Funnel Structure Design: lead flow booking flow follow-up logic conversion sequence No implementation required. 5. Tool Stack Recommendation Advise on: booking tools form stack CRM logic automation approach Design the system. Do not build it. 6. Handover Pack Produce a clean, implementation-ready handover including: funnel map pathway logic diagrams CTA behaviour specification integration map structured documentation for the build team Out of Scope (Non-Negotiable) You will not: redesign UI suggest visual changes rewrite copy create messaging implement anything optimise funnels run marketing strategy interpret analytics This role is architecture only. Good architects design systems. They do not redesign houses. What I Am Looking For You must: be comfortable working from an existing UI and brand system think in journeys, not pages be precise, structured, and disciplined respect scope boundaries design for implementation (not theory) If you are primarily a marketer, designer, or developer – this will not be a fit. Deliverables Full funnel map Pathway logic for Parents / Students / Schools CTA behaviour specification Tool stack recommendation Integration map Implementation handover document Budget Fixed fee. Milestone-based. No hourly proposals. Important This role is strictly: Architecture & behavioural design. No visual design. No copywriting. No implementation.
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