ABOUT THE SHOW Shelly’s show is not a typical podcast. It is a cinematic, memoir-driven audio experience based on a true story so wild, emotional, and unbelievable that listeners physically cannot stop listening. Told with raw vulnerability, dark humor, and razor-sharp emotional precision, Seasons 1–4 chronicle a real journey through: • generational trauma • toxic family systems • marital collapse • psychological unraveling • cultural conditioning • identity death and rebirth • the shockingly dark and the breathtakingly beautiful
This is NOT self-help advice. This is NOT interviews. This is NOT surface-level inspiration.
This is prestige storytelling — a haunting, addictive memoir that becomes the entry point into a global mindfulness brand. Think: Eat, Pray, Love meets Dirty John…a reinvention story wrapped inside a real psychological unraveling listeners can’t turn away from. They binge it at 2 a.m., text their friends, and whisper: “How is this real?”
THE BROADER PICTURE
The podcast is the first chapter of a multi-year ecosystem: Podcast → Book → Masterclass → $299 Course → Mindfulness Tech Platform
Launch date: January 13, 2026 — Shelly’s birthday. You’re not just marketing a show. You’re launching a movement.
WHY THIS ROLE MATTERS
We are aiming for: • 25K–50K listeners by March • 100K+ audience growth by 2026 • Strong conversions into the Masterclass + Course • Massive community expansion
The right Marketing Director turns Season 1 into a cultural event.
ABOUT THE PODCAST
Seasons 1–4 dive into: • hidden dysfunction • generational patterns • cultural expectations • family fractures • the slow emotional erosion beneath a “perfect” life
Raw. Visceral. Painfully honest.
Seasons 5–6 capture: • business rise • betrayals • family power dynamics
Seasons 7–9 reveal: • reinvention • rebirth • rebuilding of marriage, identity, power
This is real-time reinvention. Listeners don’t just listen—they feel seen, awakened, connected. This show has breakout potential.
WHO WE’RE LOOKING FOR
A world-class Podcast Marketing Director who: • launches binge-worthy, story-driven shows • creates viral anticipation • scales audiences FAST • thinks in systems and funnels • understands cinematic storytelling • can execute an intense 90-day launch sprint • is strategic and hands-on
You are: Strategic. Creative. Data-driven. Emotionally intuitive. Organized. Fast. Your energy: “Move—I know how to blow this up.”
TOP OBJECTIVES
Deliver 25K–50K listeners by March.
Build a high-converting HubSpot landing page.
Produce & distribute a large volume of marketing assets.
Run paid ads across Spotify, Overcast, Podcast Addict, Meta.
Drive traffic → email list → Masterclass → $299 Course.
Manage full launch calendar (Jan 13 → Jan 30 → Feb → March).
Create a repeatable weekly distribution engine.
Generate buzz, virality, and emotional resonance.
WHAT YOU’LL OWN 1. Podcast Launch Strategy
• December trailer drop • Major launch Jan 13 • Weekly rollout • Platform distribution • Paid amplification
Own Spotify, Overcast, Podcast Addict, and Meta ads for: • Listen Now • Episode promos • Retargeting • Landing page conversions Daily optimization is expected.
4. Funnel Integration
Ensure synergy across: Podcast → Landing Page → Email → Masterclass → $299 Course Collaborate with the course ads strategist (Corin) but own the podcast-driven funnel.
5. Landing Page Creation (HubSpot)
Includes: • Trailer • Listen links • Email opt-in • Book CTA • Social proof • Episode updates Run tests for optimization.
• 3–7+ years marketing podcasts or entertainment projects • Proven growth into the 50K+ listener range • Expertise with Spotify, Overcast & Podcast Addict ads • Strong short-form storytelling instincts • Excellent emotional copywriting • Funnel + performance marketing mastery • HubSpot landing page experience • Fast, decisive, creatively fearless US-based preferred; global talent welcome.
WHAT SUCCESS LOOKS LIKE (BY APRIL 2026)
• 50K+ monthly listeners • A viral short-form engine • A thriving community converting into courses • A high-performing funnel driving compounding growth • A launch case study you’ll brag about
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