Expected duration: Ongoing Duration: 3 months (with option to extend)
1. Overview We need a creative professional who can both craft an engaging online presence through sleek web design and drive audience growth via strategic social media. The role will revitalize our website, ensure it reflects our brand voice, and launch a cohesive social‑media campaign that supports lead generation and community building.
2. Core Responsibilities *Web Design* - Redesign the main website (home, services, blog, contact) using responsive HTML/CSS/and our (WordPress). - Create a style guide (colors, typography, imagery) that aligns with the brand manual. - Optimize page load speed and ensure 2.1 accessibility. - Set up Google Analytics and basic foundations (meta tags, clean URLs, sitemap).
*Social Media Management* - Develop a 12‑week content calendar across Instagram, Facebook, LinkedIn, and Twitter. - Produce graphics, short videos, and copy that match the web style guide. - Schedule posts, monitor engagement, and respond to comments within 24 hours. - Run paid social ads (budget ≈ $2,000) and track ROI through conversion pixels.
*Cross‑Function* - Align website messaging with social‑media campaigns (e.g., blog promotion, event landing pages). - Provide weekly status reports covering design milestones, traffic stats, and social K Pis. - Collaborate with the copywriter, developer, and sales team to ensure a seamless brand experience.
3. Deliverables | Phase | Deliverable | Deadline | | Discovery | Sitemap, wire frames, content audit | Week 1 | | Design | High‑fidelity mock-ups (desktop & mobile) | Week 3 | | Development | Live, fully functional website | Week 6 | | Social Launch | Content calendar, first month of scheduled posts, ad set‑up | Week 5 | | Wrap‑Up | Final report, style guide PDF, training session (1 hour) | Week 12 |
4. Required Skills - Proficiency in Fig-ma/Sketch + WordPress theme development. - Knowledge of HTML5, CSS3, basic JavaScript/j Query. - Graphic design for social platforms (Adobe Photoshop/Illustrator). - Experience with Facebook Ads Manager, LinkedIn Campaign Manager. - Strong copy-writing, community‑management, and analytical mindset. - Ability to work independently and meet tight deadlines.
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