Expected duration: Ongoing Join us as a forward-thinking, data-driven Digital Marketing Specialist supporting consumer-facing digital marketing strategies to drive brand awareness, engagement, and conversion. Reporting to the Digital Marketing Manager, you will collaborate with Brand, Creative Services, Web, Channel, and Product teams to deliver best-in-class digital marketing initiatives.
Key Responsibilities
Platform Management – Manage posting, reporting, and daily community management on priority platforms and emerging ones using industry best practices. Content Planning – Strategically plan monthly social content aligned with brand priorities and national marketing plans to grow presence and boost engagement and site traffic. Campaign Execution – Implement brand campaigns across platforms in a timely manner to meet targeted campaign timing and key brand priorities. Asset Management – Manage and expand the library of user-generated content through requests, approvals, tagging, and performance monitoring. Email Support – Assist in creating branded consumer email communications and customer journeys to drive audience engagement. Performance Monitoring & Reporting – Track, analyze, and report for digital channels including social media, paid search, blog, email, and affiliate marketing, providing actionable insights. Blog Support – Support the execution, optimization, and performance reporting of on-site blog content to improve organic search rankings. Cross-Functional Collaboration – Partner with Brand, Product, Web, Creative Services, Customer Excellence, and Channel teams on digital marketing efforts. Vendor & Agency Coordination – Coordinate with digital media agencies, social platforms, affiliate networks, and other vendors to execute campaigns and deliver results. Trend Monitoring – Stay current on digital marketing trends, platform updates, and competitive activity to inform strategic recommendations. Required Qualifications
0–1 years of experience in digital marketing with a strong background in social media, email marketing, paid digital media, and performance reporting. Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degrees or certifications Strong communication skills, project management abilities, and proficiency in Microsoft Office Suite and related productivity tools Preferred Qualifications
Experience in Affiliate marketing, or PR/Media, with knowledge of SQL, and HTML. Familiarity with design tools such as, Adobe Photoshop, Premiere Pro, and In Design. Benefits & Perks
Culture – Recognized for equality, diversity, inclusion, flexibility, and work-life balance. Well-being – Comprehensive benefit plans, including retirement, savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial health. Learning & Development – Access to LinkedIn Learning and internal opportunities to work on cross-company projects. Social Impact – Employee-led Business Resource Groups, an annual paid volunteer day, and opportunities to contribute skills to charities and nonprofits.
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