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Project title: Social Media Ads Specialist for Luxury Candle Brand
Posted by: External project from PeoplePerHour
Started: 28-Oct-2025 11:38 GMT
Description: Tiara Haven is a luxury scented candle and home fragrance brand. We are looking for a results-driven social media ads specialist (or small agency) with proven success advertising fragrance / candle / home-decor products.

Our goal is simple: increase targeted Instagram growth and drive real, trackable sales through Meta Ads.

Project Goals (3-Month Period)
1) Increase Instagram followers from 527 → 2,000
2) Drive 20–30 orders per month (currently 1–5 with no ads)
3) Achieve profitable sales with a minimum ROAS target of 2+ by end of Month 2

Scope of Work
Meta ads campaigns (Instagram primary and Facebook)
Full setup + management of:
Pixel / Conversions API
Product catalog
Prospecting & retargeting campaigns
Weekly optimization + testing of audiences & creatives
3–5 new creatives per month (can collaborate on content)
Monthly reporting: spend, ROAS, conversions, next steps

Requirements
Experience with fragrance, candles, beauty, or lifestyle brands
Proven sales-driven portfolio (please include results!)
Understanding of luxury branding & strong visual taste
Good communication and clear performance tracking

Budget
£250–£300per month for management
(Ad spend separate — we will agree a starting daily budget together)

How to Apply
Please include:
1–2 fragrance/candle case studies with before/after metrics
ROAS or conversions results screenshots (can blur brand names)
What you would do in Month 1 vs Month 3
Whether creatives are included
Your recommended starting ad spend
Experience scaling TikTok or Pinterest for e-commerce
Ability to create UGC-style content

We want someone who can help us grow a community around sensory luxury not just drive numbers. If that’s you, we would love to meet you!

Regards
Tiara Haven Team
Project ID: 3455668
Project category:
Project budget:
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