One-Off Project: Google Merchant Center Setup & Optimization
Objective: Set up and optimize my Google Merchant Center, link it to Google Ads, and ensure my products are ready to run profitable Google Shopping campaigns.
Scope of Work (One-Time):
Create or clean up Google Merchant Center account
Verify domain and connect to Shopify
Upload and configure product feed (titles, descriptions, pricing, categories, images)
Fix any feed disapprovals, errors, or policy issues
Link Merchant Center to Google Ads + Google Analytics 4
Set up conversion tracking (purchase, add-to-cart, view content)
Prepare optimized product groups for Shopping and Performance Max campaigns
Deliverables:
Fully approved and active Merchant Center account
Product feed optimized and synced with Shopify
Google Ads + GA4 linked and tracking verified
Account ready to immediately run ads
Goal: A clean, optimized Google Merchant Center account that is connected to ads and tracking correctly, so I can launch campaigns and start driving sales.
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