We are Jackson Hayes Recruitment (https://www.jacksonhayes.co.uk/), a forward-thinking education recruitment agency with a mission to shape a brighter future through education. We're proud to be on the journey to becoming the first BCorp-certified education recruitment agency in the UK, balancing profit with purpose in everything we do. Our HQ is based in Cornwall, with a very strong footprint in London. Our brand identity and guidelines reflect the ocean, sands, and nature, and our values (on our website) are central to everything we do.
We are looking for a talented digital content creator to develop compelling visual and written content for Meta marketing campaigns. The goal is to drive engagement and conversions from four distinct target audiences:
1) Education Candidates in London area and the South West: teachers, teaching assistants, and other school-based staff looking for their next opportunity. Goal: Get them to register with Jackson Hayes 2) School Leaders / Hiring Managers in London area and the South West: Headteachers and senior school staff responsible for recruitment. Goal: Inspire them to choose Jackson Hayes over standard recruitment agencies 3) French-speaking Education Professionals: Candidates fluent in (or native) French, based in the UK (London area and the South West) or abroad. Goal: Attract them to register with us for roles in French and international schools in the UK and abroad. 4) French and International schools: across the UK and internationally, looking for bilingual (French/English) and qualified staff. Goal: Position Jackson Hayes as their go-to recruitment partner.
What We Need: Digital ad content for Meta (static + short-form video, if possible) tailored to each of the 4 audiences above. Strong, on-brand messaging aligned with our purpose-driven identity. Creative that reflects our Cornwall-inspired visual identity (ocean, sand, nature tones, using our brand guidelines).
Ideal Freelancer: - Experienced in Meta marketing or content creation for digital advertising - Understands values-based or mission-driven branding - Strong portfolio of ad creatives (please share examples!) - Bonus if you’ve worked with education, recruitment, or BCorp/purpose-driven organisations
Deliverables: -4 tailored ad creatives (static or video, with copy) - one for each audience - Clear calls-to-action and messaging
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