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Project title: Local Facebook & Instagram Lead Ads
Posted by: External project from PeoplePerHour
Started: 22-Sep-2025 14:04 GMT
Description: My company needs a complete, end-to-end workflow for lead-generation campaigns on Facebook and Instagram that speak directly to our local audience. This includes producing fresh advertorial image content, launching the ads, and managing performance day-to-day through Meta Business Suite or Ads Manager.

Scope of work
• Design eye-catching, brand-aligned images sized correctly for both feeds and stories.
• Build lead campaigns in Facebook Ads Manager with accurate geo-targeting and custom audiences drawn from our local market.
• Write concise, persuasive copy for each creative.
• Schedule, monitor, and optimise every ad set—adjusting bids, audiences, and placements to keep cost per lead low.
• Provide weekly performance summaries highlighting impressions, clicks, CPL, and recommendations for the next cycle.

Acceptance criteria
• A/B test at least two image variants per campaign.
• CPL stays within the agreed range for our industry after the first optimisation week.
• All assets and reports remain accessible in our Business Manager account.

With this setup I’ll have a steady flow of qualified local leads and clear visibility into how every ad dollar performs.
Project ID: 3450523
Project category:
Project budget:
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