Core Goal: Create email templates that feel like a "friendly chat" (not a sales pitch) while driving high response rates, aligned with UK conversational norms and our juicer brand’s vibe. 1. Tone & Voice: Casual, Personable, UK-Friendly Overall Vibe: Mimic a natural, warm conversation with a colleague or acquaintance—avoid corporate jargon, stiff phrases, or overly polished language. Think "pub chat" energy, not boardroom formality. UK Slang & Phrasing: Use subtle, authentic UK colloquialisms (e.g., "cheers," "quick question," "bit of a idea," "no faff") but avoid regional dialects (e.g., Scottish "bonnie") that may confuse creators outside specific areas. Avoid: Hyperbole ("best juicer ever!"), overly enthusiastic Americanisms ("awesome," "amazing"), or pushy language ("you need to"). Keep it relaxed and low-pressure. 2. Core Structure: "Chatty Flow" (No Rigid Formality) Templates should feel unscripted but purposeful, following a natural conversational arc. Include customizable placeholders ([ ]) for personalization—critical for feeling genuine. Module 1: Opening Line (20 Words Max – Feel Like a "Check-In") Skip generic greetings. Open with a specific, casual observation about their recent content to prove you’re not spamming. It should read like you’re mentioning something you noticed "by chance." Must reference a recent (≤30 days) post/reel related to their niche (juicing, home life, health, etc.). Avoid formal praise—keep it conversational (e.g., not "Your content is excellent," but "Saw your post the other day and had to reach out"). Module 2: Brand Intro (30 Words Max – Keep It Laid-Back) Introduce the brand like you’re telling a friend about a "neat find," not delivering a pitch. Highlight 1 key juicer attribute that ties to everyday life (not just specs). Focus on relatable benefits (e.g., "easy to clean," "fits in small kitchens") over technical jargon. Explicitly link the brand to their niche (e.g., "figured it might be up your street since you post about quick home meals"). Module 3: Collaboration Idea (40 Words Max – Sound Like a "Suggestion," Not a Request) Present 1–2 simple, low-effort collaboration ideas—frame them as "something that might work for you," not a demand. Emphasize that you’re flexible (no strict rules). Highlight what’s in it for them (e.g., "keep the juicer afterward," "no scripts—just share your real thoughts") in a casual way. Avoid complex plans—keep it simple (e.g., "Stories of your morning juice routine" vs. "a multi-part campaign"). Module 4: CTA (25 Words Max – Make It Super Easy to Reply) Use a relaxed, question-based CTA that removes pressure. Give them an "out" to keep the tone friendly. Avoid deadlines or demands. Phrase it like you’re asking for their input (e.g., "No rush, but would this be something you’re up for?"). Module 5: Closing (15 Words Max – End Like a Casual Sign-Off) Keep it brief and warm—no formal sign-offs. Add a casual touch (e.g., a mention of following their content) to reinforce the "friendly" vibe. 3. Juicer-Specific Guidelines Must Mention: Relatable juicer perks for UK households (e.g., "dishwasher-safe parts" for less hassle, "compact" for small flats, "quiet motor" for early mornings). Must Avoid: Unsubstantiated health claims (e.g., "boosts immunity")—stick to real, everyday benefits (e.g., "cuts down on store-bought juice costs"). Personalization Tip: Tie the juicer to their lifestyle (e.g., "saw you post about busy mornings—this takes 2 mins to set up"). 4. Deliverables 2 Core Templates: Separate versions for KOLs (10k+ followers) and KOCs (1k–10k followers)—both keep the casual tone but adjust collaboration ideas to their scale. 3 Opening Line Variations Per Template: Different casual hooks (e.g., "content observation," "audience comment reference," "lifestyle link"). 1 Follow-Up Template: A short, unpushy follow-up (no "reminder" language—frame it as "just circling back with a quick thought").
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