Objective Configure the Magento 2 website so that all transactional emails (e.g., order confirmations, shipping updates, password resets, etc.) are routed through Klaviyo, ensuring reliable email delivery, tracking, and alignment with marketing campaigns.
Scope of Work Klaviyo Account Integration
Ensure the Magento store is properly connected to the existing Klaviyo account.
Install and configure the Klaviyo Magento 2 Extension (if not already installed).
Validate that the store domain is authenticated in Klaviyo (SPF, DKIM, DMARC records).
Email Routing Setup
Configure Magento to use Klaviyo’s SMTP or API for sending transactional emails.
Replace default Magento email transport with Klaviyo’s email sending service.
Ensure fallback handling in case Klaviyo API fails.
Template Alignment
Sync Magento’s transactional email templates with Klaviyo.
Ensure templates for Order Confirmation, Shipment Notification, Invoice, Credit Memo, Password Reset, and Account Emails are correctly set up in Klaviyo.
Apply branding and styling consistent with the store’s marketing emails.
Event & Data Mapping
Map Magento events (e.g., sales_order_place_after, sales_order_invoice_pay, customer_register_success) to Klaviyo triggers.
Verify that order data (customer name, products purchased, totals, shipping info) passes correctly to Klaviyo for dynamic personalization.
Testing
Send test orders in Magento to confirm:
Emails are delivered via Klaviyo.
Correct template and personalization are applied.
Emails appear in Klaviyo’s activity log.
Confirm deliverability to major inbox providers (Gmail, Outlook, Yahoo).
Monitoring & Logging
Enable logging of API/SMTP requests for debugging.
Set up alerts in Klaviyo for failed sends or high bounce rates.
Deliverables Magento configured to send all transactional emails via Klaviyo.
Klaviyo templates created and linked to Magento events.
Documentation outlining:
Integration steps
Updated DNS records (SPF, DKIM, DMARC)
Instructions for updating/editing email templates in Klaviyo
Acceptance Criteria All Magento transactional emails are sent successfully through Klaviyo.
Templates match the store’s brand guidelines.
Emails pass spam filters (validated via mail-tester or similar).
Order confirmations and account-related emails appear in customers’ inboxes promptly (
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