Our company already has an established online presence as a clothing printing and embroidery provider. We are now extending into a multi‑vendor marketplace. The SEO strategy should preserve and improve existing rankings for printing and embroidery services while building authority for the new marketplace. Consider whether to consolidate the marketplace under our current domain or launch a subdomain, and plan redirects and content migration accordingly.
SEO audit & strategy: Perform an initial audit of site architecture, URL structure, page speed and indexing. Because we have an existing printing and embroidery website, evaluate the current domain’s authority and plan how the new marketplace will coexist (e.g., subdomain vs. new domain). Develop a keyword strategy targeting our core services (printing and embroidery) as well as marketplace product categories, long‑tail terms and seller acquisition. Plan content and link‑building to position the site for organic growth.
On‑page & technical SEO: Optimise meta titles, descriptions, header tags and internal linking. Implement structured data/schema markup, generate XML sitemaps and ensure clean URL structure. Collaborate with developers to address page‑speed issues, redirects, robots.txt and canonical tags.
Content guidance: Work with content creators to produce SEO‑friendly product descriptions, blog posts, help articles and landing pages. Provide keyword research, topic suggestions and editorial calendars.
Reporting & analytics: Set up Google Search Console and analytics dashboards. Provide monthly reports on keyword rankings, traffic and conversions. Adjust strategy based on algorithm updates and performance data.
Deliverables:
Comprehensive SEO audit report and strategic roadmap.
Implementation plan with technical recommendations and optimisation actions.
Keyword and content plan for six months.
Monthly performance reports.
Timeframe: Initial audit and implementation within 4–6 weeks, followed by ongoing monthly maintenance.
Ideal Freelancer Profile:
Proven SEO specialist or agency. Experience with e‑commerce SEO and technical optimisation.
Familiarity with tools such as Google Search Console, SEMrush/Ahrefs, Screaming Frog and schema markup.
Ability to collaborate with developers (for technical SEO) and content teams.
