Requiring an on-hold audio - backing track and voiceover - for our brand - here are some recommendations we've had:
The music should reflect this balance of elegance, creativity, and trust. Best-fit music styles: Modern ambient acoustic – soft guitar or piano with gentle textures; evokes warmth and sophistication. Minimalist neo-classical – light strings or piano with subtle crescendos; feels premium and thoughtful. Organic chillout or lo-fi – relaxed beats with natural instrumentation; modern, creative, and calming. Avoid anything too corporate, jazzy, or synthetic. You want music that feels crafted, not generic — ideally something that could sit behind a luxury wellness ad or a boutique design studio video.
For voiceover, we’re looking for a female voice with a soft RP accent — warm, elegant, and personable. The tone should feel welcoming and refined, with a sense of calm confidence. Think boutique wellness brand rather than corporate call centre. The tone is: Warm: personable, elegant, and refined. Considered: clear, calm, and trustworthy. Poetic: expressive, but not flowery. Ideal voiceover traits: Accent: Neutral RP or soft Home Counties (Surrey, Berkshire, Kent) — not too posh, but polished. Tone: Friendly, articulate, and gently expressive — think BBC Radio 4 continuity announcer meets boutique brand consultant. Keeps a calm, matter-of-fact base, avoids the more sultry styles sometimes found. Delivery: Measured pace, soft imperatives (“Let’s explore what’s possible”), and warm adjectives (“crafted with care”).
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