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Project title: Website Revamp Optimisation for CQC Medical aesthetic Clinic
Posted by: External project from PeoplePerHour
Started: 10-Aug-2025 13:28 GMT
Description: We are a CQC-registered medical aesthetics and plastic surgery clinic seeking an experienced web designer/developer to revamp and optimise our existing WordPress website to make it more conversion-focused and AI-marketing-ready.

Project Goals:
• Improve first impressions and trust signals (CQC badge, qualifications, before/after gallery, testimonials)
• Strengthen calls-to-action (CTAs) on every page (“Book Consultation”, click-to-call, WhatsApp chat)
• Optimise mobile version for speed and usability
• Ensure SEO-friendly structure for local search visibility
• Integrate or prepare for chatbot/CRM lead capture (ManyChat, Tidio, HubSpot)
• Update Google Business Profile integration where relevant

Scope of Work:
• Review current site and provide recommendations
• Implement agreed design/content changes without losing current branding
• Add or reposition CTAs for higher conversions
• Optimise loading speed and mobile responsiveness
• Ensure compliance with UK healthcare marketing standards (CQC, GDPR)
• Deliver a site that can seamlessly connect to AI lead generation tools

Requirements:
• Proven experience designing for medical, aesthetics, or regulated industries
• Strong WordPress, Elementor (or relevant builder), and SEO knowledge
• Understanding of healthcare compliance and patient data security
• Ability to deliver within 2–3 weeks

Deliverables:
• Updated, fully optimised WordPress website
• Brief handover document so our team can make future edits
• Optional: Assistance connecting chatbot/CRM integrations

✅ Keep existing brand colours, logo, and overall style (unless you request changes).
✅ Add prominent trust signals on every page (CQC badge, qualifications, before/after images, testimonials).
✅ Ensure “Book Consultation” CTA is visible in header & sticky menu.
✅ Add click-to-call and WhatsApp chat button for mobile visitors.
✅ Improve service pages with clearer descriptions, benefits, and SEO keywords.
✅ Optimise mobile responsiveness and loading speed (under 3 seconds).
✅ Ensure forms are CRM-ready (ManyChat/Tidio/HubSpot compatible).
✅ Include local SEO optimisation for your city + treatments.
✅ Ensure GDPR compliance for all forms and tracking.
✅ Provide a short handover guide so you can edit text/images yourself later.

Budget to be negotiated
Project ID: 3444482
Project category:
Project budget:
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