I seek a search engine optimization specialist to conduct ongoing SEO efforts for my online menswear business catering to the South Asian community in the United Kingdom. The specialist should have robust experience optimizing websites to rank for competitive keywords related to traditional Middle Eastern menswear such as thobes and dishdashas.
On a monthly basis, the specialist will be responsible for auditing our website and digital properties to ensure technical SEO best practices are followed, such as maintaining a lean website structure, implementing HTML optimizations and removing any issues that may negatively impact our ranking. They will also develop new strategic content focusing on relevant product descriptions, accurate landing pages and helpful blog posts to continually provide value to our customer base.
Link building should be an area of focus to further establish authority in our niche. The specialist will be expected to grow and maintain our relevant backlink profile through high-quality outreach and by identifying strong partners for links and mentions. Analytics will be reviewed to determine our strongest performing pages and adjusting SEO efforts accordingly. The overarching goal is to boost organic traffic and rankings over the long-term for targeted head terms through thoroughly optimized on-site elements and off-site activities. Regular reporting on progress, opportunities and recommendations for ongoing enhancement will also be provided.
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