I require the design and development of two landing pages for a new website project. The key goal of these pages is to attract and engage potential customers by highlighting the unique value propositions and key features.
The target audience for these pages includes individuals and small businesses looking for an easy to use and affordable tool to help manage their operations. Both pages should have a clean, modern and intuitive design that clearly showcases the main benefits in an appealing visual manner.
The first page will be focused on showcasing the user-friendly interface and customizable dashboard. It should emphasize how the platform streamlines everyday tasks through powerful yet simple to navigate tools. The second page will feature the value of increased productivity and real-time data insights. Visuals and text must effectively communicate how insights lead to improved decision making.
Both pages need to incorporate optimized calls to action encouraging visitors to learn more or sign up. The design and development process should include drafting page flows, wireframes, visual designs as well as final developed pages built with HTML, CSS and JavaScript. Proficiency with mainstream design tools and CMS platforms is essential. Examples of previous relevant work demonstrating strong visual design skills and user-centered approaches would be appreciated.