EXAMPLE REFERENCES (for style/design – no links included) • Chalk Performance • VShred • Marchon Global • Deltabolic
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PHASE 1: WEBSITE + SALES FUNNEL
1. Landing Page (Webflow) • Hero slogan: “Fuel the Speed. Forge the Strength.” (with short video intro) • Sections: What You Get, Testimonials, How It Works, Call-to-Action to Quiz
2. Quiz Funnel Page • Embedded quiz tool (Typeform or similar) • Segments users based on goal, training experience, interest in AI app, etc. • Integrate responses to CRM or automation tool
3. Dynamic Coaching Offer Page • Uses Webflow CMS to show customized plan offer • Includes features, bonus starter kit, and CTA to Checkout
4. Checkout Page • Pricing options for coaching and upgrades • Integrated with payment processor • Tag users for email automation
5. Thank You / Onboarding Page • Welcome video • Buttons to join community group, schedule call, and access coaching content
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PHASE 2: CLIENT DELIVERY SYSTEM • Option A: Simple client hub using Notion or Webflow portal • Option B: Use coaching software like Trainerize to deliver programs, videos, and chat
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PHASE 3: VIDEO LIBRARY • Organized folders by body part or training style • Short demo videos with brief explanations • Hosted on a video platform and embedded where needed
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PHASE 4: COMMUNICATION + AUTOMATION SETUP • Create community chat groups (segmented by training goal) • Set up automation using tools like Zapier: • Tag quiz answers • Send onboarding emails • Add client to CRM
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TOOLS USED • Webflow (website) • Figma (design assets – will be provided) • Typeform or similar (quiz) • Stripe (checkout) • Zapier (automation) • Email tool (e.g., MailerLite or ActiveCampaign) • Calendar scheduling app (link will be provided) • Video hosting tool (e.g., Loom or YouTube Unlisted)
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WHAT I WILL PROVIDE YOU • Brand guide + Figma kit • PDF or template workout plans • Video introductions • Client community group links • Payment and scheduling platform logins
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TIMELINE • Week 1: Design + quiz logic setup • Week 2–3: Webflow development + integrations • Week 4: Testing and full launch • Optional: Long-term support for scaling client delivery system
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DELIVERABLES • Fully functional Webflow website for SurgeX Fitness • Quiz → Dynamic offer → Checkout funnel • Thank you + onboarding experience • Client hub setup (Notion or coaching app) • Communication system setup • Demo video library system
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