High-Level Summary This is a freelance video editing opportunity for a wellbeing consultancy expanding into innovative media production. They're seeking a senior video editor for their "JunctionGuard" road safety campaign, which combines emotional storytelling with technical explanation through green screen studio work and AI-enhanced content. Detailed Project Breakdown Primary Campaign Focus The "JunctionGuard" campaign addresses motorcycle safety at road junctions, using a two-tier approach:
Emotional hook: "UNSEEN" flagship video (60 seconds) that humanizes the problem Educational content: Green screen presenter segments explaining the technical solution
Core Responsibilities "UNSEEN" Video Production:
Edit powerful 60-second emotional narrative about motorcycle vulnerability Integrate slow-motion footage, POV shots, dramatic freeze-frames Incorporate impactful statistics (2000% vulnerability statistic with strong visual treatment) Transition from problem to solution, showcasing JunctionGuard alert system Implement specific sound design: minimal score, natural motorcycle sounds, distinctive alert sound Maintain authentic, cinematic tone focused on human connection
Green Screen Content:
Edit presenter segments of various durations Integrate B-roll, motion graphics, AI-generated content Perform high-quality compositing with appropriate backgrounds Add animated statistics and visual elements (smartphone mockups, junction diagrams, system architecture) Ensure consistent color grading across professional, educational, and emotional content
Technical Integration:
Seamlessly incorporate AI avatars from HeyGen/Synthesia platforms Create content hierarchy flowing from emotional to educational to action-oriented Optimize for multiple platforms (web, social media in 16:9, 9:16, 1:1 ratios) Handle audio post-production for consistent levels and clarity
Required Qualifications
Proven experience with professional video editing and green screen compositing Skill integrating B-roll and AI-generated visual assets Proficiency with industry-standard tools (Adobe Premiere Pro, After Effects, DaVinci Resolve) Familiarity with AI video platforms (HeyGen/Synthesia preferred) Strong visual storytelling abilities balancing emotion and information Excellent communication and reliability South London-based for in-person collaboration
Application Process Unique trial approach: Instead of portfolio submissions, applicants must create a 15-second "UNSEEN" promotional edit using provided production guidance. The best submission wins the full project. Compensation Structure
Trial project with transparent cost breakdown required Winning submission leads to full campaign engagement Long-term collaboration potential over 12-18 months
Project Significance This represents a strategic expansion into innovative media production, combining traditional video production with AI-enhanced content. The successful candidate will help establish a new content creation framework that bridges emotional storytelling with technical explanation, potentially becoming a model for future campaigns.
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