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Project title: Logo Design (Wordmark + Icon) for Pre & Postnatal Fitness Brand
Posted by: External project from PeoplePerHour
Started: 02-Jul-2025 14:08 GMT
Description: I’m looking to hire a talented logo designer to create a distinctive and versatile brand logo for my pre and postnatal fitness company, The Fit Pregnant Chick. The design must include:

A typographic wordmark of the company name
A standalone icon that can be used independently across branding materials (app icon, social media, merch, etc.)

The overall look should feel soft, feminine, and clean — appealing to pregnant and postpartum women who want to feel strong, empowered, and supported.

Design Inspiration:

I love the aesthetic of the following brands:

[Luna Daily](https://luna-daily.com/) — particularly the clean wordmark and cohesive colour palette
[Lansinoh](https://lansinoh.co.uk/) — simple, trustworthy, and feminine

Please also refer to Luna Daily's postpartum product pages for colour palette references:

[The Skin Support Oil](https://luna-daily.com/collections/stages/products/the-skin-support-oil-for-stretch-marks-hyperpigmentation-uneven-skin-texture)

[Post-Birth Soothing Spray](https://luna-daily.com/collections/stages/products/post-birth-soothing-spray)

Colours I’m drawn to: soft teal, muted purple, gentle pinks, creams, and white.

Target Audience:

Women in the prenatal and postpartum stages of motherhood — this design should speak to both strength and softness, wellness and femininity.

Deliverables:

- Primary logo (wordmark + icon together)
- Standalone icon version
- Colour + black/white variations
- Logo usage guide (optional but preferred)
- High-res files (PNG, SVG, PDF, AI preferred)

Bonus if you can:

Suggest fonts for wider brand use
Provide mockups on potential applications (social media, app, t-shirt, etc.)

Please include:

Portfolio or samples of similar work
Estimated timeline and pricing

Looking forward to working with someone who really understands how to make this brand feel beautiful, modern, and trustworthy.

Laura
Project ID: 3438920
Project category:
Project budget:
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