We have an ecommerce client who are running paid social, google ads, and seo. They use Shopify and Klaviyo but the issue is their data isn't speaking to each other.
Google ads will say one thing but klaviyo will say another.
We need to conduct a tracking audit on all of the paid ads channels and ensure the data marries up in the CRM.
We also need to investigate issues aroud GTM, consent mode, enhanced conversions and the google tag, and the revenue and sessions now recording correctly in google analytics.
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