Job Description: We are seeking a Google Ads expert to manage and optimize campaigns for home care services. The ideal candidate should have a proven history of delivering successful Google Ads campaigns achieving measurable results. Key Responsibilities: • Establish clear campaign goals (e.g., brand visibility, website traffic, lead generation,) • Perform thorough keyword research to identify high-intent and relevant keywords • Write and refine persuasive ad copy with effective calls to action (CTAs) • Set up and manage ad extensions such as sitelinks and call extensions • Optimize landing pages for improved user engagement and conversions • Create and execute a well-structured campaign and ad group strategy • Monitor and adjust budgets and bidding strategies to maximize return on investment (ROI) • Implement and manage conversion tracking through Google Ads and integrate Google Analytics • Run A/B tests on ads and landing pages to identify top-performing variations • Utilize negative keywords to minimize unnecessary ad spend • Design and manage remarketing campaigns to target previous visitors • Provide regular performance analysis, insights, and recommendations Requirements: • Proven experience managing successful Google Ads campaigns with a positive ROI • Expertise in keyword research, crafting effective ad copy, and conducting A/B tests • In-depth knowledge of Google Ads platform, including conversion tracking setup and Google Analytics integration • Experience in optimizing landing pages for higher conversion rates • Familiarity with various bidding strategies and campaign structures • Strong analytical skills to assess data and make data-driven decisions • Excellent communication and reporting skills • Ability to work within budget constraints while meeting campaign goals
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