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Project title: Validation of Cleaning Menu Machine for UK Hospitality Sector
Posted by: External project from PeoplePerHour
Started: 24-Jun-2025 11:11 GMT
Description: Expected duration: 1 - 2 weeks
Project Overview:
We’re developing an early-stage cleaning menu machine — a compact B2B product aimed at improving hygiene, saving labour, and reducing waste in restaurants, bars, and catering environments. The challenge? This problem is real, but the market has not formally defined it.

There is no clear product category, no existing competitors, and no established data around menu-cleaning workflows. We are not looking for a surface-level market scan — we’re looking for insight.

This project is about uncovering:

Where this solution fits

Whether the problem resonates

What signals exist that support building a go-to-market case

What We’re Looking For:
We need a market researcher or strategist who can:

Think creatively and work with ambiguity

Use adjacent trends (hygiene, sustainability, staff efficiency, guest experience) to build a compelling strategic case

Profile real buyer types in hospitality (e.g. ops managers, GMs, procurement leads)

Explore how the product could be positioned — not just if the market already exists

Scope of Work:
Desk research on:

Hygiene, labour, and sustainability trends in hospitality

Hospitality market segmentation (restaurants, bars, outdoor catering, etc.)

Comparable products or indirect substitutes (e.g. cleaning equipment, disposable menus, etc.)

Procurement processes and buyer expectations in hospitality

Identification of:

Key buyer types and operational pain points

Friction points in current menu-cleaning or menu-presentation practices

Possible distribution or partnership routes

Deliverables:

Strategic insights summary (PDF or slides) – not a long academic report

A clear narrative of where the opportunity might lie

Bonus: Interview/survey guide OR pricing sensitivity test structure, if time allows

Ideal Profile:
B2B market researcher or strategist with experience in hospitality, facilities, or foodservice

Familiar with early product-market fit work and ambiguity

Able to translate weak signals into strategic insight, not just surface data

Bonus: experience speaking with or researching hospitality operations buyers
Project ID: 3437640
Project category:
Project budget:
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