SEO Fixes Job Brief – Hen Party Pages & Review Schema Integration
Objective: We run two UK-based entertainment brands:
https://butlersinthebuff.co.uk https://www.butlerswithbums.com We need an SEO professional to complete quick, tactical SEO fixes to ensure:
The correct URLs rank for our top search terms Pages show star ratings in Google organic results Geo pages are optimised for AI search and traditional results What Needs Doing: 1. Keyword-to-URL Mapping Fixes
Align search terms like “hen party life drawing” and “hen party cocktail class” to the correct URLs: https://butlersinthebuff.co.uk/life-drawing-class/ https://butlersinthebuff.co.uk/cocktail-class/ (or current equivalent) Remove conflicts or duplication with URLs like: /hen-party-packages/activity/life-drawing-with-venue/ Fix using internal linking, canonical tags, or 301 redirects as needed 2. On-Page Optimisation
Improve title tags, meta descriptions, and H1s to include exact match keywords Use target phrases naturally in body copy Ensure all pages use schema markup (FAQ, Product/Event, etc.) 3. Location Pages (Geo SEO)
Optimise new cocktail and life drawing geo pages like: /hen-party-cocktail-class-london/ Add city-specific keywords, unique content, and internal links Apply schema and test using Google’s Rich Results tool 4. Add Review Star Schema to Pages
We want review stars showing in Google organic results for:
/life-drawing-class/ /cocktail-class/ Geo pages Your job:
Create a visible review/testimonial section on each page Add valid JSON-LD schema (@type: Product or @type: Event) with: aggregateRating 2+ embedded first-party reviews (author, body, rating) We understand Google doesn’t allow schema from Google Store or Trustpilot — use first-party reviews shown on the page.
5. Trustpilot & Google Store Reviews Display Advice
Advise how we can ethically show Trustpilot or Google Store reviews on-page to improve trust Help us understand how to increase the chance of these showing in: Google AI Search (Search Generative Experience) Organic star ratings 6. Testing & Confirmation
Confirm schema is valid and eligible for rich snippets Use Google Rich Results Test and Search Console Report any conflicts, cannibalisation, or indexation issues
