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Project title: AniMac Brand Refresh
Posted by: External project from PeoplePerHour
Started: 29-May-2025 04:57 GMT
Description: Expected duration: 1 - 2 weeks
Background:
AniMac specializes in protective wear for farm animals, primarily calf jackets, serving dairy and hobby farms globally. Rooted in practical New Zealand farming culture, AniMac emphasizes durability, functionality, and simplicity.

Objective:
Refresh and modernize the existing AniMac logo and branding elements to accurately represent our evolved product range and enhance visual consistency across platforms.

Target Audience:

Dairy and hobby farmers

Agricultural wholesalers and retailers

International distributors

Regions: UK, Europe, USA, New Zealand, Australia

Brand Values:

Reliability

Practicality

Premium quality

Simplicity

Kiwi Heritage

Current Challenges:

Existing logo includes a horse; this is no longer relevant

Outdated colors causing clarity and consistency issues

Need logo flexibility for social media, swing tags, favicons, and embroidery

Scope of Work:

Update the logo (retain recognizable elements, remove horse)

Refresh brand color palette (new identified Pantone colors)

Logo variations optimized for:

Website and social media (Facebook, Instagram, LinkedIn, TikTok) www.animac-wear.com #animacwear

Product swing tags and embroidery

Favicon for browsers and email

Design Direction:

Retain familiarity, update animals to alpaca, sheep/ lamb, goat, calf (remove horse)

Clean, modern style suitable for small applications

Consistent, vibrant color scheme aligned with provided Pantone references for textile production

Deliverables:

Updated main logo

Logo variations:

Social media profiles

Embroidery-friendly version

Swing tag-ready version

Favicon files

Additional Notes:

Pantone references must ensure textile accuracy

Design must clearly work in small-scale formats (embroidery, tags, favicon)
Project ID: 3434758
Project category:
Project budget:
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