This opportunity seeks an experienced market analyst to comprehensively evaluate the neurodivergent snack market. The research aims to uncover gaps and opportunities for developing inclusive products tailored to neurodivergent consumers' unique sensory and dietary needs.
Key priorities include gaining deep understanding of preferences around ingredients, textures, flavors and packaging formats that do or do not adequately meet requirements. Insights on pain points and barriers to purchase will be valuable, as will competitive study of existing brands' strengths, weaknesses and lessons. The research should also uncover promising innovations from around the world with potential for the North American market.
Recommendations must consider feasible ingredient formulations and manufacturing methods, plus suitable distribution channels. A strategic roadmap outlining actionable steps for concept testing, marketing and market entry should be provided.
The ideal candidate possesses extensive experience analyzing the food industry and neurodivergent consumer behaviors. A proven ability to deliver insights driving evidenced-based business decisions is essential. A passion for creating inclusive solutions through comprehensive examination of emerging markets will be critical to this opportunity's success. Qualified professionals matching these requirements to conduct thorough evaluation of this growing specialty snack sector are encouraged to submit their qualifications for consideration.
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