A leading lifestyle website requires a modification to streamline the user experience on their flagship website Loveledger.co.uk. Currently built on WordPress, the site presents visitors with a pop-up form to enter details before viewing content. This constitutes an unnecessary intermediate step that interrupts workflow. The client seeks to enhance usability by eliminating this barrier and allowing visitors to progress directly from the homepage to view curated listings. Specifically, a developer is needed to alter the existing site architecture and functionality to remove the pop-up form stage. On landing on the homepage, users must be taken straight through to the content browsing section upon clicking relevant calls-to-action. This targeted alteration aims to optimise the path of the online user journey, offering a smoother navigation that focuses potential customers directly on valuable listings without obstruction or delay. The work requires amending the underlying code and templates to streamline transitions between pages. Experience working with WordPress is essential to complete the necessary code tweaks and ensure a seamless technical execution. Revision of site flows, removal of unneeded code segments and testing the adjusted user experience will be important to deliver the client's objective of refining their website's usability through simplified processes.
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