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Project title: SurgeX Fitness – Website, Funnel & Client Delivery Hub
Posted by: External project from PeoplePerHour
Started: 04-May-2025 13:39 GMT
Description: PROJECT NAME:



PHASE 1: WEBSITE + SALES FUNNEL (WEBFLOW)

1. Landing Page (Homepage)

Goal: Convert visitors from socials to take quiz

Sections:
• Hero: “Fuel the Speed. Forge the Strength.” + Loom intro
• What You Get: Online coaching, muscle gain, speed training, lifestyle accountability
• Before & Afters / Testimonials
• How it Works: Quiz → Plan → Coaching → Results
• CTA Button: “Find My Custom Plan” → opens Quiz



2. Quiz Funnel Page (Typeform or Tally.so embedded in Webflow)

Goal: Segment users based on goal + experience

Quiz Questions:
1. What’s your fitness goal? (Build muscle / Lose fat / Hybrid performance)
2. Training days per week?
3. Experience level? (Beginner / Intermediate / Advanced)
4. Want meal plan help? (Yes/No)
5. Want access to Surge Mode AI?
6. Want to join a WhatsApp coaching group?

Output: Tag their answers via Zapier → CRM/email + redirect to custom Offer Page



3. Dynamic Coaching Offer Page (Webflow CMS)

Goal: Convert warm leads to paying clients

Sections:
• Custom headline: “Your [Hybrid] Training Plan is Ready”
• Breakdown of what’s included:
• Weekly workouts
• Meal templates
• Telegram/WhatsApp group
• Access to Michael as a coach
• Loom walkthrough video
• Bonus: Free SurgeX starter kit
• CTA: “Join Now” → Checkout



4. Checkout Page (Stripe Integration)

Goal: Collect payment + offer upgrades

Options:
• Online Coaching – £49/month
• 8-Week Intensive – £129 one-off

Upsell Add-ons:
• 1:1 Zoom Strategy Call – £29
• Surge Mode AI App (Free trial → £9.99/month)

Integrations:
Stripe → Zapier → MailerLite (email tag) + Airtable (client data storage)



5. Thank You + Onboarding Page

Goal: Onboard client smoothly

Sections:
• Welcome message + “What to expect”
• Watch onboarding Loom video
• Button: “Join Coaching WhatsApp Group”
• Button: “Schedule Strategy Call” (Calendly)
• Button: “Access Your Weekly Program”



PHASE 2: CLIENT DELIVERY SYSTEM

6. Member Hub – Access to Coaching Content

Option A (Lean Start):
Webflow Client Portal or Private Notion Pages
• Each Client receives a custom or templated Notion link
• Training program (weekly/monthly PDFs)
• Meal plans
• Links to demo videos
• Button to access it from onboarding page or emails

Option B (Scalable Upgrade):
Trainerize / Everfit / CoachRx
• Upload programs, demo library, weekly updates
• App access for clients
• Built-in messaging or redirect to WhatsApp



7. Video Library (Hosted via Loom or YouTube Unlisted)

Folders:
• Upper body machines
• Lower body machines
• Compound lifts
• Dumbbells & cables
• Core/mobility drills

Each exercise video:
• You demonstrating
• Short explanation
• Hosted via Loom/YT → linked inside each plan or Notion/Trainerize



PHASE 3: COMMUNICATION CHANNELS

8. WhatsApp Group System
• Create segmented coaching groups:
• General SurgeX (everyone)
• Goal-based (Fat loss, Muscle, Hybrid)
• Premium 1:1 chat (optional)

Inside WhatsApp:
• Weekly check-ins
• Motivational voice notes (use AI voice tools like ElevenLabs)
• Quick client Q&A support



PHASE 4: BACKEND + AUTOMATION

9. Tools + Integrations
• Webflow: Front-end website
• Figma: Design prototype (I can provide brand guide)
• Typeform/Tally.so: Quiz logic
• Stripe: Payments
• Zapier: Automations:
• Quiz → CRM tag
• Purchase → onboarding email
• Add to WhatsApp group (manual or via Airtable note)
• MailerLite or ActiveCampaign: Email automation
• Calendly: Schedule onboarding calls
• Loom: All video hosting
• Airtable: Client CRM (names, goals, plans assigned)



YOU WILL PROVIDE TO DEVELOPER:
• Loom intro videos
• Voiceover or content text (or use ChatGPT to draft)
• Program PDFs or template Google Docs
• Figma branding kit (I can help prep)
• WhatsApp group invite links
• Stripe account
• Calendly link



TIMELINE:
• Week 1: Design (Figma + content)
• Week 2–3: Webflow build + Stripe + integrations
• Week 4: Testing, funnel flow, video upload
• Optional Ongoing: Add CRM + client app (Trainerize, etc.)



DELIVERABLES
• Fully functional SurgeX Fitness Webflow site
• Quiz → Dynamic offer → Checkout funnel
• Thank you/onboarding page
• Client hub via Notion OR Trainerize setup
• WhatsApp group integration
• Video demo library
Project ID: 3431566
Project category:
Project budget:
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