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Description: |
Objective: To develop a cohesive and visually appealing set of modern and
stylish icons that distinctly represent each department and team within the
organization. This initiative aims to enhance internal communications, improve
the user experience across internal platforms, and strengthen overall brand
identity by providing clear and easily recognizable visual cues for different
organizational units. The new icon set should be versatile, scalable, and
adaptable for use in various digital and potentially physical applications,
ensuring consistency across all internal-facing materials. The design process will
involve understanding the unique functions and identities of each department
and team to create icons that are both representative and aesthetically pleasing.
Use color palettes, visual metaphors, and overall stylistic consistency to ensure a
unified and professional look.
Brand Guidelines:
● Font - Trebuchet MS (Regular/bold)
● Color - M25 blue 0060aa and M25 red ee1b2e
● Utilize the logo's shape (Example Below)
Departments/Teams:
● Sales (Kryptoknights, Underdogs, Hell’s Angels)
● Logistics (Discovery Office)
● Operations (Optimus Prime, Bumblebee, Kung Fu Pandas, Ruff Ryders, Flying
Dutchman, A-TEAM, Super Mario, Wet Bandits, Madmax, Ironhide)
Design Motifs:
● Ensure consistency across all icons while maintaining individual character.
● Create icons in various file formats (e.g., SVG, PNG, JPEG).
● Provide a style guide outlining color palettes and design principles used.
Deliverables:
● A set of unique icons/logos for each department and team.
● Multiple versions of each logo(with shadow, without shadow, etc.) |
