Company Overview: Andy’s Subs is a new business offering delicious, high-quality cold sandwiches. Our target audience is young professionals and sandwich enthusiasts looking for a fun, nostalgic dining experience.
Brand Personality and Values:
Playful and fun with a nostalgic 50s-60s vibe. Emphasis on quality and a welcoming, retro atmosphere.
Design Preferences:
Color Palette: Primary colors (especially red and yellow). Logo Elements: Pencil-drawn sketch of Andy’s face as the main icon. Font: Classic American diner font, evoking mid-century Americana. Style Influence: Inspired by the sketch style of the London restaurant "BAO," combined with 50s-60s diner aesthetics.
Deliverables: Primary logo featuring the pencil-drawn face and brand name. Secondary logo variations. Favicon.
Brand style guide including font choices, color palette, and usage guidelines.
Timeline and Budget: Timeline: One week Budget: £100/150
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