Insight and advice on the engagement performance of our members newsletters.
Areas we would like to focus on, to understand our performance and understand how we can grow and develop our engagement: • Engagement analysis: CTR, bounce rate and unsubscribe rate • Geographic and demographic segmentation: which regions or groups engage with which topics (UK vs Overseas, with potential to separate into international newsletter). Heatmap within Dot digital. • Content tagging and Performance mapping: manually or automatically tag each section in newsletter, for example, research, training, advocacy), then analyse performance over time. The content and performance mapping I think is of particular interest. We could also include these other areas, but we can do this in house also: • A/B testing: open rates and CTR improved/reduced based on small changes (subject lines, layouts, calls to action) • Heatmaps and scroll maps: where do people click within document, maximise engagement by using data to refine content. Could ask to identify most popular/least popular links by theme? • Qualitative feedback loop: Use quick polls, ask for feedback via a recurring survey link, adds context to quantitative data
Experience preference: Dotdigital and CMS experience, previous projects within medical or higher educational fields specifically looking at internal comms for a membership organisation. The ideal candidate has excellent data analysis skills, and can interpret engagement metrics, tag content themes, and turn complex data into simple, actionable insights. Experience in higher education is a bonus.
Home & Kitchen Website Design Category: Graphic Design, HTML, SEO, UI / User Interface, Web Development, Website Build, Web Design, Website Management, Website Optimization, WordPress Budget: ₹1500 - ₹12500 INR
10-Oct-2025 22:04 GMT
Develop Feasibility Simulation Web App Category: Backend Development, Frontend Development, JavaScript, React.js, UI / User Interface, UX / User Experience, Web API, Web Application, Web Design, Web Development Budget: €20 - €40 EUR
Cambios en Wordpress con el tema HomePress Category: API Integration, CSS, Google Maps API, HTML, PHP, Web Development, Web Design, Website Optimization, WordPress, WordPress Plugin Budget: $30 - $250 USD
10-Oct-2025 22:01 GMT
Diseño de Contenidos y Videos Category: Adobe Illustrator, Photoshop, Adobe Premiere Pro, After Effects, Animation, Graphic Design, Logo Design, Social Media Marketing, Video Editing, Video Services Budget: $30 - $250 USD
10-Oct-2025 22:00 GMT
Rápido trabajo de copia y pega Category: Admin Support, Copy Typing, Data Entry, Data Processing, PDF, Spanish Translator, Translation, Typing, Virtual Assistant, Word Budget: $10 - $11 USD
Remote Social Media Manager Role Category: Photoshop, Canva, Content Creation, Content Strategy, Creative Design, Graphic Design, Instagram Marketing, Internet Marketing, Social Media Management, Social Media Marketing Budget: ₹600 - ₹1500 INR
Roblox Roman Game Development Tasks Category: Discord, Game Design, Game Development, Game Testing, Game UI, Lua, Roblox, Scripting, UI / User Interface Budget: $60 - $65 USD
10-Oct-2025 21:44 GMT
Full-Time Virtual Assistant - Remote Category: Admin Support, CRM, Customer Service, Data Entry, Lead Generation, Social Media Management, Social Media Marketing, Virtual Assistant Budget: ₹600 - ₹1500 INR
