An SEO evaluation and optimization project is required for a dog breeding website containing approximately 60 blog posts. A thorough technical audit of the site is needed to identify any legitimate issues requiring resolution, while avoiding audits designed solely to fabricate extraneous work. Subsequently, professional on-page SEO optimization should be implemented across all blog posts and existing pages using focus keywords provided by the client. Proper internal linking practices through an automatic link builder plugin must also be established. Candidates should possess proven expertise utilizing the advanced features of the Rank Math Pro plugin as well as proficiency with WordPress internal linking extensions. The ideal freelancer will deliver thorough optimization through an ethical and consultative process.