Buyer Persona Development Brief (Refined) Objective: Develop 3 to 5 distinct buyer personas based exclusively on insights from the customer survey data. Each persona must be grounded in real respondent characteristics and assigned a weighting (%) based on their proportion within the total survey responses. Please present these personas in a deck form using the templates provided as a clear guide for presentation. Requirements: 1. Persona Count & Data-Driven Weighting ○ Identify 3 to 5 buyer personas ○ Each persona’s weighting (%) must reflect their share of the total survey dataset (e.g., if 35% of respondents fit Persona A’s traits, assign 35% weighting to that persona) 2. Persona Details For each persona, include the following attributes derived from survey responses: ○ Demographics ■ Age range ■ Gender identity (if known) ■ Location (country or region) ■ Income range ■ Profession/ Industry ○ Affinity & Lifestyle Hobbies ■ Gaming interests (e.g., consoles, genres, specific franchises) ■ Collectibles preferences (e.g., TUBBZ, figurines, plushies) ■ Related lifestyle hobbies (e.g., cosplay, streaming, comic con attendance) ○ Shopping Habits & Motivations ■ Purchase frequency ■ Motivation (e.g., self-treating, gifting, FOMO) ■ Preference for deals vs. exclusives ○ Product Interests ■ Categories of interest (e.g., apparel, homeware, gaming merchandise, collectibles) ■ Franchises of interest ○ Pain Points ■ Identified frustrations (e.g., high shipping fees, slow delivery, lack of stock) ○ Digital Marketing Engagement ■ Email interaction (opens, clicks, purchases) ■ Social media usage & preferred platforms ■ Responsiveness to paid ads ○ Loyalty & Repeat Purchasing Behavior ■ Repeat buying patterns ■ Interaction with loyalty schemes ■ Propensity to recommend or refer others
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