We seek an experienced web professional to migrate our dental practice website from its current host to GoDaddy and implement an impactful paid search campaign. Our small but established dental office in Ancaster, Ontario aims to attract new patient registrations and appointments through optimized internet presence and targeted digital advertising.
The successful candidate will efficiently transfer over all existing website content, functionality, and analytics during the hosting platform transition. Google Analytics setup and tags must remain intact to preserve valuable traffic data. Post migration, a thorough quality assurance check is required to ensure full operational functionality.
Additionally, the professional will craft and deploy a paid search strategy tailored to our geographic service area and practice specializations. Candidate must have proven expertise in Search Ads, including ad copywriting, keyword research, campaign management and reporting. Performance will be assessed based on measurable metrics like impressions, clicks, and new patient form submissions generated from the ads.
Ongoing campaign optimization and reporting on a monthly basis is expected for 3-6 months. Budget is $300/month. Ideal candidate will recommend innovative approaches to continuously improve ROI. References from previous clients undertaking similar scoped projects preferred. Please provide your proposal, including strategy, estimated timelines and fees to undertake both the website migration and paid search campaign set up and management. We look forward to reviewing your submissions.
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