AFC Wimbledon is seeking a UK-based graphic designer to develop concept designs and mock-ups for a Virtual “Dons Wall”—a fan engagement platform where supporters can purchase personalised digital plaques displayed on the club’s website and featured in stadium presentations.
This is a concept design project only—no development or coding is required. The goal is to create high-quality visuals that illustrate how the Virtual Dons Wall would look and function, to support internal discussions and potential implementation.
To Put It Simply
We need to develop the design concept for this idea:
Virtual “Dons Wall” – Personalised Digital Plaques
A virtual tribute wall where fans can buy personalised plaques featuring their name, message, and graphics.
Implementation • Website Integration: A dedicated platform where fans design and customise plaques. • Tiered Pricing: Different sizes and designs, with premium plaques allowing custom images or commemorations. • Exclusive Slots: Limited-edition plaque releases for anniversaries, promotions, or player milestones. • Recognition: The Virtual Dons Wall would be shown on stadium screens during matchdays and highlighted on social media.
Key Benefits
✅ Minimal Overheads: Fully digital, ensuring high margins. ✅ Global Appeal: Allows international fans to feel connected to the club. ✅ Continuous Revenue Stream: New plaques can be added indefinitely.
Design Requirements
1. Visual Mock-ups • Website View: How the Virtual Dons Wall will look when integrated into AFC Wimbledon’s website. • Stadium Display: How plaques will be showcased on matchday big screens or digital boards. • Mobile Experience: A visual of how the feature appears on a smartphone/tablet.
2. User Journey Concept • Wireframes or UI layouts demonstrating: • Selecting a plaque type • Customising with a name, message, and image • Previewing the plaque • Purchasing and receiving confirmation
3. Different Design Options • Multiple plaque styles (e.g., classic, modern, gold-tier premium). • Variations in size, shape, and materials (e.g., metallic, engraved, animated digital plaques). • Special edition plaques (e.g., commemorating club legends, limited-time releases for promotions).
4. Presentation-Ready Assets • High-quality, polished visuals that can be used for internal pitching and discussions with potential developers.
Ideal Designer Profile
We are looking for someone with: ✔ Graphic Design & UI/UX Experience ✔ Strong skills in mock-up & wireframing tools (Figma, Adobe XD, Photoshop, etc.) ✔ Experience in sports or fan engagement design (preferred but not essential)
This is a freelance concept design project only—no development work required.
Timeline & Requirements • Completion Deadline: 4 Working Days from the job being awarded. • No additional information will be provided after the job is awarded. • Please ensure you fully understand the brief and requirements before submitting your proposal.
How to Apply
If you’re experienced in creating compelling digital visuals and want to be part of an exciting fan engagement project for AFC Wimbledon, we’d love to hear from you!
Submission Requirements: • Portfolio showcasing concept designs & mock-ups. • A short proposal outlining your approach to the project. • Confirmation that you can meet the 4-day deadline.
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