This project seeks a UX experienced person to optimize the landing page of a UK-based educational website offering subscription services for students for GCSE Science. The specialist will review the current site and identify ways to increase clarity, engagement, and subscription signups through non-aggressive design changes.
Key tasks involve analysing the existing page experience and flow, then conceptualising and simple wire framing suggestions to enhance usability and conversion.
Ideal candidates might have credible ideas evaluating user needs on education, e-learning or subscription platforms.
The goal is increasing the number of sign-ups by guiding students intuitively towards subscribing, without overt sales pitches.
This initial project offers £50-£100 for the optimisation work.
Special focus should lie on simplifying the value proposition and calls-to-action, while maintaining an informative and natural customer journey. I'm looking for *measured* improvements appealing broadly to the student audience through thoughtful design tweaks. Quality and practical ideas matter most for this opportunity.
The site is a Wix based courses site.
Any use of AI for any part of this project should be declared.
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