1001 Freelance Projects -- PPC Campaign for a excess stock sale

Latest Projects from Freelance Marketplaces

Today is: 07-Jun-2025 13:34 GMT

View this project in detail (Note: you will be redirected to external marketplace)
Project title:	PPC Campaign for a excess stock sale
Posted by:	External project from PeoplePerHour
Started:	19-Mar-2025 16:08 GMT
Description:	We are a children's clothing wholesaler and retailer called Caremelo Kids. We have a warehouse of stock valued at £400,000 (retail price). They aim to generate at least £200,000 in sales from this stock. The client is considering two primary strategies: Offering bulk purchase discounts to wholesale buyers. Running a PPC campaign to sell the stock directly to consumers online. The client is seeking expert guidance on the most effective approach and execution to achieve their revenue target. Campaign Objectives: Primary Goal: Generate £200,000 in sales from the existing stock. Secondary Goals: Clear warehouse stock efficiently. Maximise return on ad spend (ROAS). Build brand awareness and customer loyalty for future campaigns. Target Audience: Bulk Purchase Strategy: Wholesale buyers, small retailers, and daycare centers. Businesses looking for discounted children's clothing in bulk. Direct-to-Consumer Strategy: Parents and caregivers of children aged 0-12. Bargain hunters, seasonal shoppers, and eco-conscious buyers (if stock is sustainable). Key Considerations: Stock Details: Total retail value: £400,000. Product mix: Specify categories (e.g., baby clothes, toddler wear, seasonal items). Condition of stock: New, overstock, or clearance items. Pricing Strategy: Determine if bulk discounts (e.g., 50% off for wholesale buyers) or individual discounts (e.g., 30% off for retail customers) are more viable. Consider bundling options (e.g., "Buy 3, Get 1 Free"). Platforms: Google Ads (Search and Shopping). Facebook and Instagram Ads (visual appeal for children's clothing). Timeline: Urgency: The client wants to clear stock quickly. Campaign duration: 4-8 weeks (to be confirmed based on strategy). Proposed Strategies: Bulk Purchase Campaign: Target wholesale buyers with tailored ads highlighting bulk discounts and fast shipping. Use LinkedIn and Google Search Ads to reach B2B audiences. Direct-to-Consumer Campaign: Leverage visually appealing Facebook and Instagram Ads to showcase products. Use Google Shopping Ads to capture high-intent shoppers. Create urgency with limited-time offers and countdown timers. Hybrid Approach: Combine both strategies, allocating budget based on potential ROI. Test and optimise to focus on the most profitable channel. Budget: Total PPC budget: To be determined (client to specify). Recommended allocation: 10-15% of the target revenue (£20,000-£30,000) for ad spend. KPIs and Reporting: Key Metrics: Revenue generated. ROAS (target: 5:1 or higher). Cost per acquisition (CPA). Click-through rate (CTR) and conversion rate. Reporting Frequency: Weekly performance reports with insights and recommendations. Final campaign analysis with ROI breakdown. Next Steps for Freelance PPC Experts: Submit a proposal outlining: Recommended strategy (bulk, direct-to-consumer, or hybrid). Proposed platforms and ad formats. Budget allocation and expected ROI. Timeline and key milestones. Include examples of past successful campaigns (if applicable).
Project ID:	3426924
Project category:
Project budget:
View this project in detail (Note: you will be redirected to external marketplace)

Project	Started
Diseño de landings para productos COD (con apoyo y formación incluida) Category: Copywriting, ECommerce, Shopify, Shopify Templates Budget: €8 - €30 EUR	07-Jun-2025 10:03 GMT
Vintage Logo Design Needed Category: 3D Design, Graphic Design, Illustration, Logo Design, Photoshop Budget: ₹600 - ₹1500 INR	07-Jun-2025 10:01 GMT
Content Writing Intern for Non-profit Category: AI Content Writing, Article Writing, Blog, Ghostwriting Budget: ₹12500 - ₹37500 INR	07-Jun-2025 10:01 GMT
Chinese Investors for Real Estate Category: Market Research, Simplified Chinese Translator, Traditional Chinese (Hong Kong), Traditional Chinese (Taiwan), Translation Budget: min $50 AUD	07-Jun-2025 10:01 GMT
Classic Blog Site Design website design Category: Graphic Design, HTML, PHP, Web Design, WordPress Budget: $15 - $25 USD	07-Jun-2025 10:01 GMT
Fantasy Short Stories Writer & Editor Category: Creative Writing, Editing, Fiction, Ghostwriting, Short Stories Budget: ₹12500 - ₹37500 INR	07-Jun-2025 10:01 GMT
iPhone Fashion Photographer Needed Category: Articulate Storyline, Content Creation, Content Strategy, IPhone, Photography Budget: ₹600 - ₹1500 INR	07-Jun-2025 10:01 GMT
Zoho Integration Expert Needed Category: CRM, MySQL, PHP, Salesforce.com, Zoho Budget: ₹750 - ₹1250 INR	07-Jun-2025 09:59 GMT
Dynamic Android Admin Panel App Category: Android, Mobile App Development, MySQL Budget: ₹1500 - ₹12500 INR	07-Jun-2025 09:59 GMT
Photography or Videography Category: Engineering, Product Photography, Software Architecture Budget: $15 - $25 USD	07-Jun-2025 09:57 GMT
Implement Zoho SalesIQ Category: Artificial Intelligence, CRM, Software Architecture, Zoho Budget: €30 - €250 EUR	07-Jun-2025 09:57 GMT
Materials Request Management System Category: .NET, Django, JavaScript, SQL Budget: $30 - $250 USD	07-Jun-2025 09:57 GMT
Website Visual Refinement on Wix Category: CSS, Graphic Design, HTML, User Interface / IA, Web Design Budget: €12 - €18 EUR	07-Jun-2025 09:54 GMT
Virtual Assistant for Automotive Industry Data Research in Singapore Category: Data Entry, Internet Research, Market Research, Research, Virtual Assistant Budget: $100 - $200 SGD	07-Jun-2025 09:54 GMT
PowerMTA Autoinstaller for Linux Category: Debian, Email Marketing, Linux, System Admin, Ubuntu Budget: $30 - $250 USD	07-Jun-2025 09:53 GMT

Browse All Projects

Projects by Skills ...
Projects for 'android' Projects for 'ajax' Projects for 'asp' Projects for 'aspnet' Projects for 'cms' Projects for 'cpp' Projects for 'csharp' Projects for 'css' Projects for 'delphi' Projects for 'design' Projects for 'drupal'	Projects for 'excel' Projects for 'facebook' Projects for 'flash' Projects for 'html' Projects for 'java' Projects for 'javascript' Projects for 'joomla' Projects for 'iphone' Projects for 'mysql' Projects for 'photoshop' Projects for 'php' Projects for 'python'	Projects for 'ruby' Projects for 'seo' Projects for 'sql' Projects for 'sysadm' Projects for 'translate' Projects for 'typing' Projects for 'twitter' Projects for 'vbnet' Projects for 'xml' Projects for 'wordpress' Projects for 'writing'
Read RSS feeds ... New!
RSS feed for 'android' RSS feed for 'ajax' RSS feed for 'asp' RSS feed for 'aspnet' RSS feed for 'cms' RSS feed for 'cpp' RSS feed for 'csharp' RSS feed for 'css' RSS feed for 'delphi' RSS feed for 'design' RSS feed for 'drupal'	RSS feed for 'excel' RSS feed for 'facebook' RSS feed for 'flash' RSS feed for 'html' RSS feed for 'java' RSS feed for 'javascript' RSS feed for 'joomla' RSS feed for 'iphone' RSS feed for 'mysql' RSS feed for 'photoshop' RSS feed for 'php' RSS feed for 'python'	RSS feed for 'ruby' RSS feed for 'seo' RSS feed for 'sql' RSS feed for 'sysadm' RSS feed for 'translate' RSS feed for 'typing' RSS feed for 'twitter' RSS feed for 'vbnet' RSS feed for 'xml' RSS feed for 'wordpress' RSS feed for 'writing'

New!
Проекты на русском (Projects in Russian)	Long URL: www.1001freelanceprojects.com	Mobile version: m.1001fp.com