1001 Freelance Projects -- PPC Campaign for a excess stock sale

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Project title:	PPC Campaign for a excess stock sale
Posted by:	External project from PeoplePerHour
Started:	19-Mar-2025 16:08 GMT
Description:	We are a children's clothing wholesaler and retailer called Caremelo Kids. We have a warehouse of stock valued at £400,000 (retail price). They aim to generate at least £200,000 in sales from this stock. The client is considering two primary strategies: Offering bulk purchase discounts to wholesale buyers. Running a PPC campaign to sell the stock directly to consumers online. The client is seeking expert guidance on the most effective approach and execution to achieve their revenue target. Campaign Objectives: Primary Goal: Generate £200,000 in sales from the existing stock. Secondary Goals: Clear warehouse stock efficiently. Maximise return on ad spend (ROAS). Build brand awareness and customer loyalty for future campaigns. Target Audience: Bulk Purchase Strategy: Wholesale buyers, small retailers, and daycare centers. Businesses looking for discounted children's clothing in bulk. Direct-to-Consumer Strategy: Parents and caregivers of children aged 0-12. Bargain hunters, seasonal shoppers, and eco-conscious buyers (if stock is sustainable). Key Considerations: Stock Details: Total retail value: £400,000. Product mix: Specify categories (e.g., baby clothes, toddler wear, seasonal items). Condition of stock: New, overstock, or clearance items. Pricing Strategy: Determine if bulk discounts (e.g., 50% off for wholesale buyers) or individual discounts (e.g., 30% off for retail customers) are more viable. Consider bundling options (e.g., "Buy 3, Get 1 Free"). Platforms: Google Ads (Search and Shopping). Facebook and Instagram Ads (visual appeal for children's clothing). Timeline: Urgency: The client wants to clear stock quickly. Campaign duration: 4-8 weeks (to be confirmed based on strategy). Proposed Strategies: Bulk Purchase Campaign: Target wholesale buyers with tailored ads highlighting bulk discounts and fast shipping. Use LinkedIn and Google Search Ads to reach B2B audiences. Direct-to-Consumer Campaign: Leverage visually appealing Facebook and Instagram Ads to showcase products. Use Google Shopping Ads to capture high-intent shoppers. Create urgency with limited-time offers and countdown timers. Hybrid Approach: Combine both strategies, allocating budget based on potential ROI. Test and optimise to focus on the most profitable channel. Budget: Total PPC budget: To be determined (client to specify). Recommended allocation: 10-15% of the target revenue (£20,000-£30,000) for ad spend. KPIs and Reporting: Key Metrics: Revenue generated. ROAS (target: 5:1 or higher). Cost per acquisition (CPA). Click-through rate (CTR) and conversion rate. Reporting Frequency: Weekly performance reports with insights and recommendations. Final campaign analysis with ROI breakdown. Next Steps for Freelance PPC Experts: Submit a proposal outlining: Recommended strategy (bulk, direct-to-consumer, or hybrid). Proposed platforms and ad formats. Budget allocation and expected ROI. Timeline and key milestones. Include examples of past successful campaigns (if applicable).
Project ID:	3426924
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