We are a children's clothing wholesaler and retailer called Caremelo Kids. We have a warehouse of stock valued at £400,000 (retail price). They aim to generate at least £200,000 in sales from this stock. The client is considering two primary strategies:
Offering bulk purchase discounts to wholesale buyers.
Running a PPC campaign to sell the stock directly to consumers online.
The client is seeking expert guidance on the most effective approach and execution to achieve their revenue target.
Campaign Objectives:
Primary Goal: Generate £200,000 in sales from the existing stock.
Secondary Goals:
Clear warehouse stock efficiently.
Maximise return on ad spend (ROAS).
Build brand awareness and customer loyalty for future campaigns.
Target Audience:
Bulk Purchase Strategy:
Wholesale buyers, small retailers, and daycare centers.
Businesses looking for discounted children's clothing in bulk.
Direct-to-Consumer Strategy:
Parents and caregivers of children aged 0-12.
Bargain hunters, seasonal shoppers, and eco-conscious buyers (if stock is sustainable).
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