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Project title: Seeking Growth Marketer for eBook Pre-Launch: Substack, Facebook
Posted by: External project from PeoplePerHour
Started: 12-Mar-2025 11:45 GMT
Description: I am a micro-startup owner (Tarn Recoupable OÜ) and an independent author preparing for the pre-launch of two upcoming eBooks (Amazon KDP for the international market; Pothi & 24by7publishing for the Indian market). I’m looking for a growth marketer with expertise in audience-building, engagement-driven strategies, and viral promotion to help maximize exposure.


This project involves:
• Growing a Substack audience (I’ll be writing the articles).

https://substack.com/@recursivedeviations

• Scaling a brand-new Facebook Discussion Group.

https://www.facebook.com/groups/608614485482750

• Running a teaser chapter giveaway campaign to drive email sign-ups and engagement, ultimately directing them toward future book sales.


If you have experience in content-driven marketing, lead generation, and community growth, I’d love to collaborate!


Scope of Work:

1. Substack Audience Growth & Optimization

◼ Increase Substack subscribers organically through high-traction posts and strategic distribution.
◼ Optimize Substack SEO, hashtags, and formatting for better discoverability.
◼ Suggest cross-promotion strategies with other Substack writers, niche influencers, and the Facebook Discussion Group.

2. Facebook Discussion Group Growth & Engagement Strategy

◼ Develop interactive posts (polls, discussions, insights) to trigger engagement in the newly set-up Facebook Discussion Group.
◼ Implement organic growth tactics (inviting niche readers, leveraging Facebook algorithms).
◼ Manage the group to keep conversations flowing and increase community engagement.

3. Free Teaser Chapter Giveaway (Lead Generation & Email List Building)

◼ Develop and execute a strategy to offer free downloadable teaser chapters as a lead magnet.
◼ (If applicable) Run a Facebook Lead Ad campaign to collect emails from interested readers.
◼ Integrate with Mailchimp or Substack automation to deliver teaser chapters and nurture leads.
◼ Optimize landing pages & sign-up CTAs to maximize conversion rates.

◼ Project Timeline & Budget:
Estimated Timeline: 4-6 weeks (depending on campaign success), leading up to the official launch of the two eBooks.
Budget: $800 - $1,000 (negotiable based on experience and value provided).
Priority: Results-driven growth—building real audience engagement & generating high-quality email sign-ups, ultimately leading to organic ebook sales.


Ideal Candidate Should Have:
◼ Proven experience in growth marketing, audience-building, or book pre-launch campaigns (optional).
◼ Expertise in Substack, Facebook Groups, email marketing, and community engagement.
◼ Knowledge of SEO, engagement-based content strategies, and lead generation.
◼ Ability to create compelling copy, interactive posts, and optimized marketing materials.
◼ Familiarity with Facebook Lead Ads, Threads, and viral marketing tactics is a plus.


If you’re an experienced growth marketer, community builder, or audience strategist, I’d love to hear from you!


Please provide:

◼ A brief proposal outlining how you’d approach this project.
◼ Relevant experience (case studies, testimonials, or portfolio).
◼ Examples of past Substack growth, Facebook group engagement, or book marketing campaigns.


*If successful, the Substack page & Facebook Discussion Group will serve as the initial brand image of the micro-startup, significantly boosting the success rate of a TV script (currently in progress) deal.
Project ID: 3425831
Project category:
Project budget:
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