We require an experienced B2B marketing expert who can compose a series of automated emails to nurture signed up users into using the system and paying.
Our customers are small business owners who've signed up to a freemium CRM solution - we need you to compose from start an email series which does 2 things: 1. Provides them with advice and tips on how to use the system for max benefit etc. 2. Nurtures them to use the system regularly and upgrade to a paid plan.
We are seeking to work with someone who has proven experience in building campaigns of this nature so they know exactly the timepoints at which emails should be sent, content to provide and number of emails in the sequence.
We are seeking circa 6-8 emails in the sequence in total so please quote on this basis initially with then an hourly rate to review performance ongoing.
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