Project Brief: Lottie Animation & Pictograms for Digital Expertises
Project Purpose: We would like to design:
1/ an animation in Lottie format as well as pictograms illustrating our services and digital expertise, to be integrated on part of the slider of the home of our website www.expertisme.com.
2/ The Pictos will be on the dynamic animation of the home slider and will also be used to replace the illustration photos. The pictograms must each be in a hexagon.
REQUIEREMENTS AND VALIDATION PPH TICKET : Before any production, we imperatively request a draft (even manual) of the scenario and animations in order to validate the graphic and visual orientations. !! No work will be able to advance without this validation stage of your draft which will allow us to accept your price proposal!!
Animation Objectives: • Affirm our brand territory and our values on our website. • Illustrate our digital know-how, our recognized professionalism, technology and innovation. • Make our services and training visible in a fluid and dynamic way. • Use of Lottie to ensure a light and fluid rendering, without slowing down the site.
Inspiration and Artistic Direction: The animation must be inspired by the fluid and modern 3D style visible on Uplix, while respecting our graphic charter. It must be placed on the right side of the home page. See PPT File
Content of the Animation: The animation must integrate dynamic elements representing our Services and Expertise as well as our Training: • Technology & Innovation: While waiting for your proposals, we imagined a dynamic animation consisting of a network of points forming technological icons,
Example: • Growing search bar or magnifying glass for SEO, learners and speakers for training... • SEA: Animated advertising banners on a dynamic interface. • Artificial Intelligence: Rotating 3D AI chip, neural network effect. • Other Services: Free proposal from the service provider while respecting the fluidity and graphic coherence with the Title of each of the Services and Expertises…
List of Expertises & Services to Illustrate • Consulting & Support • Web Development • Web Design & UX/UI Design • SEO/SEA • Web Analytics & Tag Management • Monitoring & e-Reputation • Social Networks Marketing • Digital Direct Gamification • Conversion & Content Writing • Artificial Intelligence • CRM & Marketing Automation • Podcasting and Videos • PR Strategy • Face-to-face training (currently 450 training courses, soon to be 700)
Technical Instructions • MANDATORY format: Lottie Animation (JSON) for optimized integration. • Suggested tools: Blender for 3D modeling and After Effects for animation. • Transparent background to see the gray background of the home page. • Strict compliance with the Expertisme graphic charter and colorimetry. • Visual references provided in the PPT document and via shared links.
Validation and Deliverables • Before starting work, we expect an explanation of your project with a draft to validate the graphics and orientation. • Delivery of finalized and web-optimized Lottie files. • Proposal of iterations if necessary before final validation.
