I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Weekly Social Media Management Category: Content Creation, Content Strategy, Graphic Design, Social Media Management, Video Editing, Video Production, Video Services, Videography Budget: $15 - $25 USD
17-Feb-2026 05:04 GMT
Arabic-English Legal Translation Category: Arabic Translator, Data Entry, English (US) Translator, Legal Translation, Microsoft Word, Proofreading, Translation, Word Budget: ₹600 - ₹1500 INR
Custom WordPress Site Development Category: Branding, CSS, HTML, PHP, Shopify, Web Design, Web Development, WordPress, WordPress Design Budget: $25 - $50 USD
17-Feb-2026 05:03 GMT
2x4 m Product Stand Category: 3D Animation, 3D Design, 3D Modelling, 3D Rendering, 3D Visualization, Concept Design, Graphic Design, Industrial Design, Packaging Design, Product Design Budget: $30 - $250 USD
17-Feb-2026 05:02 GMT
ReactJS Sports App Scaffold Category: CSS, Frontend Development, HTML5, JavaScript, React.js, Tailwind CSS, Web Development Budget: ₹600 - ₹1500 INR
17-Feb-2026 05:02 GMT
Set up a Hetzner dedicated GPU server Category: Cloud Computing, System Administration, Technical Support, Virtualization, Windows Server Budget: €30 - €250 EUR
QR Menu with WhatsApp Orders Category: API Integration, CSS, Flutter, HTML, JavaScript, MongoDB, MySQL, Node.js, React.js, Web Development Budget: ₹400 - ₹750 INR
17-Feb-2026 04:56 GMT
New Brick Business Development Consultant Category: Business Analysis, Business Consulting, Business Development, Business Plans, Market Research, Marketing, Marketing Strategy, Social Media Marketing Budget: $15 - $25 USD
17-Feb-2026 04:56 GMT
Affiliate Profile & Campaign Setup Category: Affiliate Marketing, Content Creation, Google Adwords, Google Analytics, Instagram Marketing, Internet Marketing, SEO, Social Media Management Budget: $250 - $750 AUD
