I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Healthcare & Nutrition Blog Writing - 20/02/2026 00:48 EST Category: Article Writing, Blog Writing, Content Writing, Diet, Ghostwriting, Health Care Management, Life Coaching, Nutrition, SEO Writing, Video Editing Budget: ₹600 - ₹1500 INR
24-Feb-2026 05:04 GMT
Nature Documentary Video Editor Category: Adobe Premiere Pro, After Effects, Content Creation, Data Visualization, Film Production, Post Production, Video Editing, Video Production, Video Services Budget: ₹1500 - ₹12500 INR
24-Feb-2026 05:04 GMT
Elegant Wedding Animation - 22/02/2026 22:42 EST Category: 2D Animation, 3D Animation, Adobe Animate, Adobe Creative Cloud, After Effects, Animation, Graphic Design, Video Production Budget: min ₹2500 INR
AI Product Showcase Video for Instagram Category: 3D Animation, Adobe Premiere Pro, After Effects, AI Animation, AI Art Creation, Animation, Video Editing, Video Services Budget: ₹12500 - ₹37500 INR
24-Feb-2026 04:56 GMT
Professional Sales Landing Page Design Category: Brochure Design, Content Writing, Facebook Marketing, Graphic Design, Sales, Web Design, Web Development Budget: ₹600 - ₹1500 INR
24-Feb-2026 04:53 GMT
WooCommerce E-commerce Store Design Category: ECommerce, Shopping Cart Integration, UI / User Interface, Web Design, Web Development, WooCommerce, WordPress Budget: ₹750 - ₹1250 INR
