I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Linux/Node Web App Deployment Category: Apache, Bash, CI / CD, Git, Linux, Nginx, Node.js, PostgreSQL, Ubuntu, Web Application Budget: $10 - $30 USD
28-Nov-2025 17:00 GMT
Lead-Generating Google Ads Campaign Category: A / B Testing, Analytics, Conversion Rate Optimization, Google Ads, Google Adwords, Internet Marketing, Keyword Research, Lead Generation, PPC Marketing, Search Engine Marketing (SEM) Budget: $2 - $8 USD
28-Nov-2025 17:00 GMT
Pitch Innovative Web3 Game Ideas -- 2 Category: Android, Blockchain, Game Design, Game Development, Game Testing, Graphic Design, Smart Contracts, Solidity Budget: $1000 - $3000 USD
28-Nov-2025 17:00 GMT
WP Zinc Expert for Mass Page Generation Category: Automation, CSS, Digital Marketing, HTML, JavaScript, PHP, SEO, Web Development, Website Optimization, WordPress Budget: $250 - $750 USD
Twitch Streamer Setup and Ideas Category: Budgeting And Forecasting, Content Creation, Creative Writing, Game Design, Social Media Marketing, Twitch, Video Editing, Video Production Budget: $10 - $30 USD
28-Nov-2025 16:53 GMT
Transform House Render into VR Category: 3D Animation, 3D Design, 3D Modelling, 3ds Max, Unity, Unity 3D, Unreal Engine, Virtual Reality Budget: $30 - $250 USD
28-Nov-2025 16:50 GMT
Validate Cypriot Course Market Category: Business Analysis, Data Collection, Market Research, Marketing Strategy, Research, Research Writing, Statistical Analysis Budget: €250 - €750 EUR
28-Nov-2025 16:48 GMT
Minimalist Silver Necklace Design Category: 3D Design, 3D Modelling, 3D Rendering, Concept Design, Creative Design, Fashion Design, Graphic Design, Logo Design, Photoshop, Product Design Budget: ₹12500 - ₹37500 INR
