I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Word Table Font Standardization Category: Editing, Graphic Design, Microsoft Office, Microsoft Word, Proofreading, Typography, Word, Word Processing Budget: $30 - $250 NZD
Social Media Manager & Digital Marketing Category: Content Creation, Digital Marketing, Facebook Marketing, Google Adwords, Instagram Marketing, Internet Marketing, Social Media Management, Social Media Marketing Budget: $250 - $750 USD
GoFundMe Social Media Marketing Category: Content Writing, Facebook Marketing, Graphic Design, Instagram Marketing, Pinterest, Social Media Marketing, Twitter, Twitter Marketing Budget: $15 - $25 USD
17-Mar-2026 16:59 GMT
Pro-Level Batting Cage Layout Category: 3D CAD, 3D Design, 3D Modelling, 3D Rendering, AutoCAD, Building Architecture, Building Design, Building Engineering Budget: $30 - $250 USD
17-Mar-2026 16:59 GMT
3D Logo Wall Photoshop Action Category: 3D Animation, 3D Graphic Design, 3D Modelling, 3D Rendering, Photoshop, After Effects, Graphic Design, Logo Design Budget: $30 - $250 USD
17-Mar-2026 16:58 GMT
Modern Vibrant Logo Design Category: Adobe Illustrator, Branding, Creative Design, Digital Art, Graphic Design, Illustration, Logo Design, Photoshop, Visual Design Budget: $1500 - $3000 USD
