I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Rails, React & Deployment Fixes Category: Backend Development, Frontend Development, JavaScript, Node.js, PostgreSQL, React.js, Ruby On Rails, Web Development Budget: $2 - $8 USD
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Live2D Avatar Layer Separation Category: 2D Animation, 2D Drawing, 3D Modelling, Photoshop, After Effects, Animation, Clip Studio Paint, Graphic Design Budget: €8 - €30 EUR
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True Life Love Story Documentary Category: Audio Editing, Audio Services, Film Production, Script Writing, Video Editing, Video Production, Voice Over, Voice Talent Budget: $3000 - $5000 USD
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Consultant for Bookkeeping in India Category: Accounting, Accounting Tutoring, Bookkeeping, Financial Consulting, Tax Compliance Budget: €2 - €6 EUR
Golf Company Logo Category: Graphic Design, Logo Design Budget: $250 - $750 USD
05-Nov-2025 22:53 GMT
QuickBooks Online Training Video Category: Accounting, Bookkeeping, Content Creation, Intuit QuickBooks, Video Production, Voice Over Budget: $30 - $250 USD
05-Nov-2025 22:52 GMT
Mentor Freelance Web & Copywriting Category: Article Writing, Content Marketing, Content Writing, Copywriting, CSS, HTML, Internet Marketing, JavaScript, Web Development, WordPress Budget: $10 - $30 USD
05-Nov-2025 22:49 GMT
Google Maps Scraping ‑ Photographers Category: Data Collection, Data Entry, Data Mining, Data Processing, Data Scraping, Excel, Python, Web Scraping Budget: $10 - $30 USD
05-Nov-2025 22:49 GMT
Microsoft 365 Admin Configuration Category: Cloud Computing, Microsoft 365, Microsoft Azure, Microsoft Exchange, Microsoft Outlook Budget: $25 - $50 CAD
