I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Dynamic Video Editor for High-End Prize Announcement Category: Adobe Premiere Pro, After Effects, Content Creation, Final Cut Pro, Social Media Marketing, Video Editing, Video Services, Videography Budget: £18 - £36 GBP
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Editor Vlog Harian Profesional Category: Adobe Premiere Pro, After Effects, Video Services, Video Upload, Videography Budget: ₹600 - ₹601 INR
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2D Animated Short Story Category: 2D Animation, 2D Drawing, 2D Layout, Animation, Concept Art, Illustration Budget: $30 - $250 CAD
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Dynamic Gym Reel Video Editing Category: Adobe Premiere Pro, After Effects, Color Grading, Final Cut Pro, Motion Graphics, Video Editing, Video Production, Video Services Budget: ₹600 - ₹1500 INR
01-Apr-2026 15:52 GMT
Minimalist Wix Wisdom Blog Category: HTML, PHP, SEO, Web Design, Web Development, Website Optimization Budget: $250 - $750 USD
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Penulisan Artikel Blog Travel Category: Article Writing, Blog, Blog Design, Blog Writing, Content Development, Content Writing, Copywriting, Creative Writing, Romance Writing, SEO Writing Budget: $30 - $250 USD
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Minimalist Pastel Logo Design Category: Adobe Illustrator, Branding, Graphic Design, Illustration, Logo Design, PDF, Photoshop, Typography, Web Design Budget: $15 - $25 USD
