I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Classic Business Card Design Category: Adobe Creative Cloud, Adobe Illustrator, Adobe InDesign, Business Card Design, Graphic Design, Illustration, Logo Design, Print Design Budget: $250 - $750 USD
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Geospatial Analysis Website & API Category: API Development, Data Analysis, Data Visualization, FastAPI, Frontend Development, Geospatial, Node.js, Python, REST API, Web Development Budget: $250 - $750 CAD
04-Apr-2026 15:55 GMT
Minimalist Line Graphic T-Shirt Category: Graphic Design, Illustration, Photoshop, Photoshop Design, T Shirts Budget: $250 - $750 USD
Desain Logo Profesional Cepat -- 2 Category: Adobe Illustrator, Branding, Graphic Design, Logo Design, Photoshop, Vector Design Budget: $1500 - $3000 USD
04-Apr-2026 15:53 GMT
Company Valuation & CCD Feasibility Category: AI Consulting, AI Model Development, Business Analysis, Business Plans, Financial Analysis, Financial Consulting, Investment Banking, Market Research, Research Writing, Valuation & Appraisal Budget: ₹1500 - ₹12500 INR
04-Apr-2026 15:53 GMT
Client Acquisition Specialist Wanted Category: Business Development, Customer Service, Internet Marketing, Lead Generation, Leads, Sales, Sales Management, Sales Promotion, Social Media Marketing, Telemarketing Budget: ₹1500 - ₹12500 INR
