I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Unique Marketing Design for Windows Brand - 21/02/2026 00:01 EST Category: Advertisement Design, Branding, Brochure Design, Corporate Identity, Creative Design, Graphic Design, Logo Design, Marketing, Marketing Strategy, Print Design Budget: ₹1500 - ₹12500 INR
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YouTube & Spotify Channel Management Category: Account Management, Branding, Content Creation, Digital Marketing, Keyword Research, SEO, Social Media Management, Video Editing, Videography, YouTube Budget: $30 - $250 USD
21-Feb-2026 04:58 GMT
Cloud Server Setup & MySQL Optimization Category: Cloud, Cloud Computing, Database Administration, Database Design, Database Management, Linux, MySQL, Server, System Admin, Windows Server Budget: $250 - $750 USD
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Flutter & Dart Personal Training Needed Category: Android, API Integration, Dart, Desktop Application, Flutter, IPad, IPhone, Mobile App Development, Software Development, Software Engineering Budget: ₹100 - ₹400 INR
Extract Numbers to Google Sheets Category: Data Analysis, Data Entry, Data Extraction, Data Management, Data Processing, Excel, Google Sheets, PDF Budget: ₹750 - ₹1250 INR
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Excel Invoice Formatting Help Category: Data Entry, Excel, Excel Macros, Excel VBA, Microsoft, Microsoft 365, Microsoft Office, Word Budget: ₹600 - ₹1500 INR
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Glamour Short Videos Category: Cinematography, Content Creation, Creative Design, Video Editing, Video Post Editing, Video Production, Video Services, Videography Budget: $250 - $750 USD
