I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
French-English Literary Translation Category: Creative Writing, Editing, English (US) Translator, English Translation, Proofreading, Translation, Writing Budget: $25 - $50 USD
06-Feb-2026 17:01 GMT
Real Estate Marketing Specialist Category: Advertising, Brand Management, Brochure Design, Digital Marketing, Email Marketing, Facebook Marketing, Graphic Design, Marketing, Print Design, Real Estate Budget: $15 - $25 USD
06-Feb-2026 17:00 GMT
Social Media Graphics Design Category: Adobe Illustrator, Photoshop, Branding, Content Creation, Graphic Design, Illustration, Social Media Management, Social Media Marketing Budget: $10 - $30 USD
06-Feb-2026 17:00 GMT
3D Print Object from Photos Category: 3D CAD, 3D Design, 3D Drafting, 3D Graphic Design, 3D Illustration, 3D Model Maker, 3D Modelling, 3D Printing, 3D Rendering, 3D Visualization Budget: $250 - $750 USD
06-Feb-2026 16:59 GMT
Need Photoshop Designer Category: Graphic Design, Photoshop, Web Design Budget: ₹600 - ₹2000 INR
