I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Romantic Media Editing Category: Adobe Premiere Pro, Audio Editing, Creative Design, Photo Editing, Video Editing, Video Production, Video Services, Videography Budget: ₹1500 - ₹12500 INR
29-Mar-2026 04:04 GMT
Sypa.CRM y analisis de datos Category: CRM, CSS, Data Analysis, Graphic Design, HTML, JavaScript, MySQL, PHP, Web Development, Web Design Budget: $30 - $250 USD
Weekly Talking-Head Video Editing Category: Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, Video Editing, Video Post Editing, Video Production, Video Services Budget: $10 - $30 USD
29-Mar-2026 04:00 GMT
Minimalist Logo Design Category: Graphic Design, Illustration, Logo Design Budget: $30 - $250 USD
29-Mar-2026 03:56 GMT
English Book Typesetting Layout Category: Adobe InDesign, Book Design, Copy Typing, Copywriting, Editing, Graphic Design, Illustration, PDF, Print Design, Typography Budget: $30 - $250 USD
Custom Webstore Development Category: Graphic Design, HTML, PHP, UI / User Interface, User Experience Research, Web Design, Web Development Budget: $30 - $250 SGD
29-Mar-2026 03:42 GMT
WordPress Mobile Menu Overlap Fix Category: CSS, Frontend Development, HTML, PHP, Web Design, Web Development, Website Optimization, WordPress Budget: $250 - $750 USD
