I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Modern Two-Storey Residential Elevation Category: 3D Modelling, 3D Rendering, 3D Visualization, AutoCAD, Building Architecture, Interior Design, Revit, SketchUp Budget: ₹1500 - ₹12500 INR
14-Mar-2026 05:02 GMT
BookingKoala Cleaning Website Build Category: Branding, Copywriting, CSS, HTML, PHP, SEO, Web Development, Web Hosting, Web Design Budget: $30 - $250 USD
Heartfelt Personal Essay on Love Category: Article Writing, Catch Phrases, Creative Writing, Editing, Essay Writing, Ghostwriting, Proofreading, Writing Tutoring Budget: ₹12500 - ₹37500 INR
14-Mar-2026 04:57 GMT
Results-Focused Digital Lead Generation -- 2 Category: Email Marketing, Facebook Marketing, Google Ads, Internet Marketing, Pinterest, Quora, SEO, Social Media Marketing, Twitter, YouTube Ads Budget: ₹12500 - ₹37500 INR
14-Mar-2026 04:57 GMT
Quick Copy Typing Word Docs -- 2 Category: Copy Typing, Data Entry, Data Management, Editing, Transcription, Typing, Word, Word Processing Budget: ₹750 - ₹1250 INR
Quick Copy Typing Word Docs Category: Copy Typing, Data Entry, Data Management, Editing, Transcription, Typing, Word, Word Processing Budget: ₹750 - ₹1250 INR
14-Mar-2026 04:54 GMT
Handwritten Notes Transcribed to Word Category: Copy Typing, Data Entry, Microsoft Word, Proofreading, Transcription, Typing, Word Budget: ₹750 - ₹1250 INR
