I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Lead-Generating Social Media Campaign Category: Digital Marketing, Facebook Ads, Facebook Marketing, Google Adwords, Instagram Marketing, Internet Marketing, Lead Generation, Social Media Marketing Budget: $15 - $25 USD
Italian B2C Data Sourcing Category: Data Analysis, Data Collection, Data Entry, Data Integration, Data Management, Data Mining, Data Processing, Data Visualization, Lead Generation, Leads Budget: €30 - €250 EUR
Lead-Focused Meta Ad Management -- 2 Category: A / B Testing, Advertising, Analytics, Digital Marketing, Google Adwords, Internet Marketing, Lead Generation, Sales Budget: ₹1500 - ₹12500 INR
Virtual Assistant for Residential Construction Category: Admin Support, Construction Management, Customer Service, Invoicing, Project Management, Time Management, Virtual Assistant, VoIP Budget: $2 - $8 USD
17-Feb-2026 16:58 GMT
Support client FR–Chinois multilingue Category: Customer Service, French Translator, Helpdesk, Technical Support, Translation, Web Search, Zendesk Budget: €2 - €6 EUR
