I'm Will. I'm a senior military physical training instructor with just under 18 years of service under my belt - the last 10 in the PT core.
Outside of my day job I have always had a passion for utilising my qualifications, accreditations and experience for some form of fitness side hustle.
I've previously owned and operated a small outdoor fitness business, trained clients in person at gyms and more recently, stepped into the world of online coaching.
The issue i face is that I am simply invisible. I have attempted to use LinkedIn over the years however, I no longer feel like it is the right platform for the job. This is where you come in.
I need someone to take a mountain of content I have already created and get my instagram account up and running. The account already exists and is ready to run.
I have an incredible aesthetic physique however I do not believe this to be enough if I'm just to be another guy doing "fitness" on social media. I beleive a unique "USP" is required in order for this to work.
My initial thoughts are...
1. I'm a current serving military PT. Out of around 30'000 Royal Navy and Marines, there are about 170 of us. This stands out for me and could be a good angle.
2. I beleive in normal eating and hard work. No fad diets or weird training routines. Just hard work and a love for natural organic food.
I really want to get this off the ground ASAP.
Reach out if you think you can help.
I've attached an image showing an example of my content.
Drone Land Survey Footage Category: Aerial Technical Site Survey, After Effects, Cinematography, Drone Photography, Editing, Photography, Video Editing, Video Post Editing, Video Production, Video Services Budget: €30 - €250 EUR
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Detailed Terrain Model for Urban Planning Category: 3D Design, 3D Modelling, 3D Rendering, 3D Visualization, Building Architecture, Cartography & Maps, Geographical Information System (GIS), SketchUp Budget: $10 - $30 USD
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Cobblemon Modpack & Server Setup Category: Content Creation, Documentation, Game Design, Game Development, Game Testing, Inventory Management, Minecraft, Project Management, Technical Documentation, Technical Support Budget: $30 - $250 USD
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Create Advanced AI Live Courses Category: Algorithm, Data Science, Deep Learning, Electrical Engineering, Image Processing, Machine Learning (ML), Mathematics, Matlab And Mathematica, Neural Networks, OpenCV Budget: ₹750 - ₹1250 INR
Indian Insurance CRM Development Category: API Development, CRM, Insurance, Mobile App Development, PHP, Project Management, Web Development, Web Design Budget: ₹37500 - ₹75000 INR
Automated WhatsApp Lead Acknowledgements Category: API Integration, Automation, Database Management, HTML, Internet Marketing, PHP, Twilio, Web Development, Web Design, Wix Budget: ₹600 - ₹1500 INR
24-Feb-2026 10:54 GMT
Accelerate Your B2B Business Growth Category: Appointment Setting, B2B Marketing, Business Development, Business Strategy, Growth Hacking, Lead Generation, Market Research, Sales, Sales Management, Strategic Planning Budget: $30 - $250 USD
