Update / Revamp a wix-managed website for a UK based consulting firm to enhance user experience, highlight the company’s value proposition and its action focus and people-centric approach, and encourage visitors to engage with our content and reach out to our experts.
Target Audience
- Business leaders and decision-makers - Potential clients seeking consulting services - Industry professionals looking for insights and expertise - Potential recruits interested in our area of consulting service
Key Goals of the Redesign of the website - Improve user experience with a clean, modern, and intuitive design. - Clearly communicate our services, expertise, and unique approach. - Highlight the team behind our business to reinforce trust, credibility and relatability. - Encourage visitors to explore our blogs for insights and thought leadership. - Provide clear calls-to-action (CTAs) for visitors to get in touch with our team.
Design and UX Considerations - A professional, modern yet approachable visual identity. - Simple, clear navigation with a well-structured menu. - Mobile-friendly and responsive design. - Fast-loading pages with optimized performance. - Relevant and engaging imagery and graphics that reflect collaboration and expertise. - Well-placed CTAs guiding users towards blog exploration and contact options.
You will be supported by a copywriter if required.
Content Strategy - A concise homepage that conveys our value proposition effectively. - Capabilities pages that clearly outline our offerings and expertise – by service area and by industry sector. - An ‘About Us’ page with engaging team profiles and company mission, purpose and values. - A page for case studies to highlight expertise in sectors and in service areas - A prominently featured blog and video section with an easy-to-navigate layout. - A contact page with a simple inquiry form, phone number, and office location(s).
SEO and Performance: - Analytics overview: identify missing content and where people are falling off which is currently the what/how/why pages. The Who page currently has good engagement/session time. - SEO-friendly structure and content for better search visibility. - Optimized metadata, headings, and alt text for accessibility. - Fast-loading images and minimal use of heavy elements.
Technical Requirements - CMS integration for easy content updates - Secure and scalable hosting solution. - Analytics integration (Google Analytics, heatmaps) to track user behavior where relevant. - Contact form with spam protection.
Deliverables - Wireframes and design mockups for approval. - A fully functional website with a user-friendly backend. - SEO-optimized content structure. - Sitemap: organise structure and navigation of new and existing new content, content overview of each page and get sign off. - Training or documentation for content management for our team.
Please quote the project as a whole or by phase if possible, and highlight your professional services website experience.
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