This growing company seeks to enhance its digital presence through search engine optimization and content development efforts. An audit revealed opportunities to optimally structure internal pages, bolster relevant keywords, and populate the site with fresh, engaging material. The selected freelancer will review analytics and audit findings to craft a strategic SEO plan, addressing on-page elements, off-page links, and technical configuration. Additionally, they will conduct competitive research to ideate new page topics, consistently generating 300-500 word articles covering the business's area of expertise. The content must appeal to target audiences, conveying key messages in an easy-to-digest, scannable format. Updates will be made biweekly to sustain momentum. The overarching goal is to climb search result pages and site traffic through quality optimization measures and a expansive content library that edifies visitors and boosts dwell time. Creativity, strong technical skills, and the ability to understand client needs are a must for this pivotal role.
