I seek to expand brand awareness and drive sales leads through strategic social media advertising and optimized Google Ads campaigns. My small business operates in the Beauty Industry and focuses primarily on Body Sculpting, in Poole and surrounding areas in Dorset UK. With a monthly marketing budget of £300, I aim to maximize exposure and engagement across Facebook and Instagram through professionally designed paid promotional posts and ads. Statistical analysis of prior organic posting efforts indicated room for improvement in postcopy, targeting, and scheduling. Therefore, the selected freelancer will be tasked with developing and executing month-long social advertising initiatives while enhancing my regular organic posting strategy and presence across both major platforms. The goal is to nurture quality leads and convert casual observers into paying clients in a cost-effective manner. Experience managing integrated online campaigns and a proven track record of positively impacting client businesses are preferred qualifications for this important project. Ease of reporting and communication are also highly valued traits.